What users are saying about

AdHawk

2 Ratings

WordStream

37 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

WordStream

37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

WordStream

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
Kaitlin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
WordStream
Data Transfer
AdHawk
10.0
WordStream

Ad Reporting & Analytics

AdHawk
10.0
WordStream
Ad dashboards
AdHawk
10.0
WordStream
Ad conversion tracking
AdHawk
10.0
WordStream
Cross-channel ad management
AdHawk
10.0
WordStream
Ad forecasting and optimization
AdHawk
10.0
WordStream

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Their consulting team is amazing. My consultant, Ben, truly knows his stuff. Even the smallest of notes or suggestions from him would result in massive improvement and click rate.
  • I love the weekly insights and ad monitoring. The suggestions improved as time went on, and I found the suggestions for ad changes to be a great way to use our ad budget more efficiently.
Naomi Marie Brand profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • When I was using Wordstream, a great frustration of mine was the inability to have your leads exported into Wordstream. I know this was an improvement that they were already looking into at the time. This is also a fault of FB as they do not make FB Ad Leads easily to access so I do not think this is a big reason to not utilize WordStream.
  • I think they need a smaller business price model, the price may not be accessible to smaller businesses.
Naomi Marie Brand profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
WordStream9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Amber Stanley-Kruth profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Great for the novice to intermediate PPC user
  • Allows a quick review of accounts with suggestions - don't have to analyze the details as much and can instead analyze the suggested prompts
  • Very affordable for managing approximately 300 campaigns @ $45K month spend
Amber Stanley-Kruth profile photo

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

WordStream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details