What users are saying about
2 Ratings

WordStream Advisor

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38 Ratings
2 Ratings
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Score 10 out of 101

WordStream Advisor

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38 Ratings
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Score 7.4 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

WordStream Advisor

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
Kaitlin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
WordStream Advisor
Data Transfer
AdHawk
10.0
WordStream Advisor

Ad Reporting & Analytics

AdHawk
10.0
WordStream Advisor
Ad dashboards
AdHawk
10.0
WordStream Advisor
Ad conversion tracking
AdHawk
10.0
WordStream Advisor
Cross-channel ad management
AdHawk
10.0
WordStream Advisor
Ad forecasting and optimization
AdHawk
10.0
WordStream Advisor

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Remove duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
  • Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
  • Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations.
Dustin Hovey profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Reporting - From the first day of using their "Managed Services" program, I told them I was having issues with reporting. That is why I hired them, because I needed help setting up my PPC accounts and making sure that we were getting the correct data. Over the course of 9 months of using managed services this issue was never resolved. The data was so skewed that we were actually reporting more leads than clicks! The first thing that I had to do when I decided to stop using WordStream was to reach out to BING directly as see why we were experiencing this issue and within two hours we were able to identify the problem and resolve it. (It turns out that the conversion tracking code was on the site in multiple locations) . Why Wordstream was unable to identify this problem when paying $1,600 a month for managed services is beyond me...
  • ROI - I was thinking that these guys were the experts, that they knew about PPC than I do and would improve our paid advertising. I thought I would easily recovery the amount I was paying them per month by seeing a decrease in cost per conversions. However, this couldn't have been farther from the truth - my cost per conversions & monthly spend went up! Not only was I paying them to "manage" my account - I started paying more in advertising and getting less results.
  • Customer Service - I got passed around from rep to rep and often times felt that one less than the last. I never really knew how the actual manager was, or who to reach out to when things started going wrong. It was very frustrating!
Jason Bateman profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
WordStream Advisor9.0
Based on 3 answers
I am not the PPC manager here so I have to use the products available.
Daniel Keogh profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
First one that I used.
Daniel Keogh profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Wordstream has had positive impact on our ROI across both Bing and Google.
No photo available

Screenshots

WordStream Advisor

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

WordStream Advisor

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details