What users are saying about
8 Ratings
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31 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 3.9 out of 101

Terminus

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31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

AdMob

As for technology and implementation... I think they are superb. But in today's world you can't go around doing whatever you want to stroke your own ego. You have to care for your clients & communicate with them. AdMob loses all respect there. I understand banning those illegal click farm guys in Asia/Africa, but banning a developer in Europe who has nothing to do with click farms, and then refraining to verify their own data collection is absolutely nauseating.
Yohan Wadia profile photo

Terminus

The Terminus platform is well suited when you are targeting businesses that have websites. If you are trying to target individuals (B2C) or very small companies that do not have websites, then you will not realize the full potential of Terminus. However, if you are targeting multiple departments at lots of accounts, then Terminus is your answer. You can dial up and down by role or by account, and you can further transition from shotgun marketing to rifle shot marketing
Daniel Englebretson profile photo

Pros

AdMob

  • Well it works really well.
  • No complaints about their technical backing.
  • They do take the pain so your implementation is fairly easy.
Yohan Wadia profile photo

Terminus

  • ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
  • ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
  • Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
Daniel Englebretson profile photo

Cons

AdMob

  • Theyre customer service is by far the worst ever.
  • They have to stop banning user accounts for no reason. They have been wrong on so many counts, it just will make you wonder which primary school student is giving them info to make such horrendous decisions.
  • Their high handedness is handling cases, they keep giving copy paste client servicing replies, won't own up to it being their fault, and leave you in a lurch absolutely unbothered. This is a black spot on Google.
  • They keep sending you emails with warnings about stuff you haven't even dreamed of doing. Saying absolutely shady stuff like "asking your family to click on ads for you is an invalid activity" What will I earn out of that, 25cents after a 1000clicks? Do you think my 80yr old granny has the energy to keep clicking something for 1000times?
  • They never have the courage to accept they've made a mistake and they may have collected some invalid data without considering all of the circumstances. And if you try to draw their attention to that, they give you a deaf ear. It is really sad, for such an amazing product. The attitude sucks big time.
Yohan Wadia profile photo

Terminus

  • The UI in the ad platform isn't the best, it could be refined.
  • Updating the hub more than once a day.
No photo available

Alternatives Considered

AdMob

Better rates
Reply very often.
No fake copy paste customer service.
No high handedness in handling cases, they always listen.. And then make decisions, they never brand you a self clicker and ban your account when you are innocent
Yohan Wadia profile photo

Terminus

We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
No photo available

Return on Investment

AdMob

  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
Yohan Wadia profile photo

Terminus

  • Can measure marketing effectiveness compared to revenue.
  • Increased ad spend ROI.
  • Better forecast marketing campaign pipeline.
No photo available

Pricing Details

AdMob

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Terminus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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