What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Synthio

4 Ratings
Score 5.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Synthio

I think Synthio is better suited to append your existing database, versus building new lists.
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Synthio
Collection of first-party data
Adobe Audience Manager
9.5
Synthio
Collection of third-party data
Adobe Audience Manager
9.0
Synthio
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Synthio

Data Classification

Adobe Audience Manager
8.5
Synthio
Audience taxonomy
Adobe Audience Manager
8.5
Synthio
Tag Management
Adobe Audience Manager
8.0
Synthio
Data Analysis Dashboard
Adobe Audience Manager
9.0
Synthio

Ad Network Integration

Adobe Audience Manager
8.0
Synthio
Data Transfer
Adobe Audience Manager
8.0
Synthio
DSP integration
Adobe Audience Manager
8.0
Synthio

DMP Analytics

Adobe Audience Manager
8.0
Synthio
Campaign Analytics
Adobe Audience Manager
7.5
Synthio
Audience Analytics
Adobe Audience Manager
8.5
Synthio

Prospecting

Adobe Audience Manager
Synthio
8.3
Advanced search
Adobe Audience Manager
Synthio
9.0
Identification of new leads
Adobe Audience Manager
Synthio
8.0
List quality
Adobe Audience Manager
Synthio
6.0
List upload/download
Adobe Audience Manager
Synthio
8.0
Ideal customer targeting
Adobe Audience Manager
Synthio
9.0
Load time/data access
Adobe Audience Manager
Synthio
10.0

Sales Intelligence Data Standards

Adobe Audience Manager
Synthio
7.3
Contact information
Adobe Audience Manager
Synthio
8.0
Company information
Adobe Audience Manager
Synthio
7.0
Industry information
Adobe Audience Manager
Synthio
7.0

Data Augmentation & Lead Qualification

Adobe Audience Manager
Synthio
7.8
Company/business profiles
Adobe Audience Manager
Synthio
7.0
Data hygiene
Adobe Audience Manager
Synthio
8.0
Automatic data refresh
Adobe Audience Manager
Synthio
7.0
Filters and segmentation
Adobe Audience Manager
Synthio
9.0

Sales Intelligence Email Features

Adobe Audience Manager
Synthio
8.0
Append emails to records
Adobe Audience Manager
Synthio
8.0

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
I feel similar about all of these list building/append services. There are good and bad aspects.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Synthio

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details