What users are saying about

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Customer Focus

2 Ratings
Score 9.3 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

I feel that Adobe Business Catalyst (BC) is best suited to small businesses and free lance designers reselling to small businesses. The whole interface is very personal and easy to use from an inexperienced perspective. This makes it a perfect platform for small business websites or even portfolio websites. Its lack of different server side protocols and languages makes it perfect for the small scale web implementation.
Dan Butler profile photo

Customer Focus

Today, with a globalized competition and without truce, a company must evaluate and take into account its size, and use this to analyze which of the tools available in the market is more suited to their needs. If it is a small company, you can improve your customer service by incorporating a chat. But a company of national level must evaluate other aspects like: marketing, tastes, preferences, tendencies, etc. To achieve the effective management of relationships with our customers, this technology provides us with effective tools and easy access.
Marlon Seijas profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Customer Focus
WYSIWYG email editor
Adobe Business Catalyst
2.7
Customer Focus
Dynamic content
Adobe Business Catalyst
8.9
Customer Focus
Ability to test dynamic content
Adobe Business Catalyst
7.3
Customer Focus
Landing pages
Adobe Business Catalyst
6.6
Customer Focus
A/B testing
Adobe Business Catalyst
7.0
Customer Focus
Mobile optimization
Adobe Business Catalyst
8.0
Customer Focus
Email deliverability
Adobe Business Catalyst
8.2
Customer Focus
List management
Adobe Business Catalyst
3.3
Customer Focus
Triggered drip sequences
Adobe Business Catalyst
6.8
Customer Focus

Lead Management

Adobe Business Catalyst
1.9
Customer Focus
Lead nurturing
Adobe Business Catalyst
1.9
Customer Focus
Lead scoring and grading
Adobe Business Catalyst
2.3
Customer Focus
Data quality management
Adobe Business Catalyst
1.5
Customer Focus
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Customer Focus

Campaign Management

Adobe Business Catalyst
2.5
Customer Focus
Calendaring
Adobe Business Catalyst
2.6
Customer Focus
Event/webinar marketing
Adobe Business Catalyst
2.4
Customer Focus

Social Media Marketing

Adobe Business Catalyst
8.2
Customer Focus
Social sharing and campaigns
Adobe Business Catalyst
7.8
Customer Focus
Social profile integration
Adobe Business Catalyst
8.6
Customer Focus

Reporting & Analytics

Adobe Business Catalyst
7.1
Customer Focus
Dashboards
Adobe Business Catalyst
8.1
Customer Focus
Standard reports
Adobe Business Catalyst
7.1
Customer Focus
Custom reports
Adobe Business Catalyst
6.2
Customer Focus

Platform & Infrastructure

Adobe Business Catalyst
6.3
Customer Focus
API
Adobe Business Catalyst
6.6
Customer Focus
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Customer Focus
Customizability
Adobe Business Catalyst
6.1
Customer Focus
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Customer Focus

Online Storefront

Adobe Business Catalyst
Customer Focus
9.2
Product catalog & listings
Adobe Business Catalyst
Customer Focus
9.0
Product management
Adobe Business Catalyst
Customer Focus
9.0
Bulk product upload
Adobe Business Catalyst
Customer Focus
10.0
Branding
Adobe Business Catalyst
Customer Focus
9.0
Mobile storefront
Adobe Business Catalyst
Customer Focus
9.0
Product variations
Adobe Business Catalyst
Customer Focus
9.0
Website integration
Adobe Business Catalyst
Customer Focus
10.0
Visual customization
Adobe Business Catalyst
Customer Focus
9.0
CMS
Adobe Business Catalyst
Customer Focus
9.0

Online Shopping Cart

Adobe Business Catalyst
Customer Focus
9.0
Checkout user experience
Adobe Business Catalyst
Customer Focus
9.0

eCommerce Marketing

Adobe Business Catalyst
Customer Focus
8.0
Personalized recommendations
Adobe Business Catalyst
Customer Focus
9.0
SEO
Adobe Business Catalyst
Customer Focus
7.0

eCommerce Business Management

Adobe Business Catalyst
Customer Focus
9.0
Shipping
Adobe Business Catalyst
Customer Focus
9.0
Custom functionality
Adobe Business Catalyst
Customer Focus
9.0

Pros

  • As mentioned previously, we use the Content Holder module quite often because of the ability to place any html content that is prone to being frequently edited. It simplifies the process and allows us to simplify our templates.
  • We also like the ease of the Photo Gallery and how simple it is to either add or remove photos from the gallery once it has been placed.
  • Media Downloads seems to be a very helpful resource. With its ability to be categorized both by file type and customized categories within the web site and then placed by category also helps us streamline document placement especially when there are large number of those resources to organize.
  • News is obviously a much needed resource and it is simple to add news items, classify them and place them on template pages where they are fed. It is one of the easiest items to teach new clients how to manage.
  • Web Apps is our most prized module because of the ease of creating a database, then being able to style the output in any shape form or fashion.
Jeff French profile photo
  • Facilitates the interaction between the company and customers, through various communication channels, thanks to the storage of information of interest, such as the needs and preferences for products or services.
  • Access data of interest (about the clients, their histories, products, prices, etc.,) from any place with access to the internet
  • An extensive knowledge about the clients allows the company to present commercial offers adapted to their needs, so the income is also higher, through a lower sales cycle. The CRM allows to enhance sales and marketing functions.
Marlon Seijas profile photo

Cons

  • I love web apps but it can be time consuming to get the bulk import file just right the first time
  • Support is good, but the effort to research can be massive for unusual issues
  • Metadata on blog posts and pages can require lots of content editing at a slow pace
Kristi Millsap, MBA profile photo
  • Cost is always an element to consider when purchasing a computer solution, both for the purchase of the software and for its maintenance, many forget about the ongoing support costs that come with software.
  • Many systems are backed up automatically through the cloud or through some other solution, but not all. So there is a good chance that the data will be lost. it is therefore necessary to take the safe backup forecasts in the event of any unforeseen occurrence and cause us an unpleasant surprise.
  • There is a difference between being served by a real person when making a phone call, to an automated attention system. Sometimes it is good to make the tasks more automatic, but it is also good to have a little personalized help to avoid losing the human value of relationships.
Marlon Seijas profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
Sales management is based on the management of customer relationships and must be centralized so that its analysis is effective. The data that is collected must be available for the generation of statistics for decision making by the directory. This tool allows us to generate the necessary data to generate results, save time and production cost. The other products did not fit our objectives.
Marlon Seijas profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Well you can't really beat consistency throughout an entire family of programs. Adobe in pretty much uncontested in this arena.
  • If you are a designer, you will need these programs at some point. It is a depressing fact, but Adobe has the absolute monopoly in the business. If it is any consolation, they make excellent programs.
No photo available
  • With the information available, about the clients, the company can know and segment the markets and develop effective and successful marketing campaigns.
  • With the information the employee can develop more personalized relationships with the client.
  • This customer service tool facilitated the administrative processes of sales to achieve higher performance and better results in the company.
Marlon Seijas profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Customer Focus

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$249*
1.  Site setup and training
Customer Focus Editions & Modules
Customer Focus
Edition
Standard
$501
Ultimate
$991
1. # of stores and users
Additional Pricing Details