Adobe Captivate is an elearning authoring and course design tool (or LCMS). It supports mobile HTML5 content. Captivate’s users are commonly midsized businesses to enterprises. Adobe Captivate includes some prebuilt assets as well as customizable workflows.
$33.99
per month
HubSpot Academy
Score 8.8 out of 10
N/A
HubSpot Academy is a free online training for inbound marketing, sales, and customer service professionals.
This eLearning platform, that is available in four languages, specializes in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.
Captivate is well suited for instruction designers who want to build attractive, personalized, interactive, energetic lessons. It's also a good choice for someone who wants to build something innovative because Captivate gives the developer so much control over so many aspects.
But if someone wanted something built quickly, generically and didn't care about holding the viewer's attention, then Captivate might be an expensive tool. That person might be more satisfied with a cheaper and easier to learn authoring tool.
I would recommend HubSpot Academy as an 8. It is an 8 because it is very informative and a great start for learning HubSpot CRM. There is every topic you can think of with informative videos, interactive learnings, and practice quizzes. Topics like workflows, email marketing, sequences, etc. However, sometimes the videos are very long. They are more effective when they are shorter and there is more of them. It is a hit or miss when that happens. Also, the trainings do not go into great detail so it is better for starting learning the basics and functions.
Quickly adding in graphics, text, and interactive buttons.
Has extensive variables and branching for additional customization, beyond the competition.
Has 360 degree capability which competitors don't offer (I have not used this feature).
High degree of customization and personalization.
True responsive screen display on all devices, viewable as you are creating the training. This is different than some competitors - some just shrink the screen, but Adobe Captivate allows actually removing or moving or changing items at different screen sizes.
If you like Flash, it has Flash output, although it's going away in 2020. Personally, I think this is an outdated technology.
Many advanced capabilities. I chose this product due to the capabilities.
Comes with assets, templates, people, head shots, and full body—excellent.
Adobe Captivate is the authoring tool. It integrates with Adobe Captivate Prime - which I highly recommend if you want to truly take advantage of all of its features in reporting, administration, compliance, and social learning. (I didn't use Prime because you essentially need 100+ students to affordably use Prime.) If you look at my chart of what Captivate is capable of, I can't say that Captivate has a lot of the reporting features because they are part of Prime/SCORM, although, with Captivate's customization, you might be able to do most of them if you are up to it, but I did not.
Clunky interface, it takes a lot of extra clicks to get places compared to other Adobe apps and competitor's eLearning software.
Would be nice if it was part of creative cloud, or at least in the group of apps you can add through Creative Cloud.
More regular and meaningful updates. Compared to flagship apps like Photoshop, Illustrator, etc. Captivate is like the read headed step child. Competitors excel at providing regular updates with clear change documentation. How are we still using Captivate 2019 in 2022?
The interface feels like it is still stuck in the 90s, would be nice if it was more modern and better in-line with flagship adobe offerings.
Variables and associated menus are a nuisance to work with vs some of the clever drop down and content-sensitive options in Articulate Storyline.
We have hundreds of courses that were created in Adobe Captivate. It will take us a while to convert to Articulate. We'll need a license for another year and/or until Adobe comes out with a true update to the software.
Adobe Captivate does take some getting used to. There are features that are much more convoluted than they need to be, but overall it is a great product with a some excellent features. Being in a pretty small market, Adobe Captivate and Articulate Storyline dominate the space. They are not the same software, but allow for eLearning authoring. Each has their benefit and their downside, but, for me, Adobe Captivate edges out Storyline.
For HubSpot Academy's usability, I rate it a 9 because it is very simple and easy to use. HubSpot Academy is very user friendly. You can pick a category like "email marketing" then you will have an intro video, follow up detail videos, practice quizzes, interactive practices, and some sections have a certification quiz at the end. It is very easy to navigate sections. The only reason I rate the usability a 9 instead of a 10 is because sometimes HubSpot Academy does not register the interactive practices.
It is difficult to get in touch with Adobe Captivate support. With a seemingly limited number of resources, mostly outsourced, getting in contact with someone to help troubleshoot an issue is challenging. Typically wait times are long, and the desired path to resolution is to use an existing knowledge base or a self-help guide. It is certainly not a user-friendly experience.
I'm only aware of the problems Adobe Captivate had with SumTotal LMS and Upside LMS, requiring extensive contact with both internal and external support staff to fix the problems. We had no problems at all with Articulate.
I think that Articulate360 is more user-friendly and has a cleaner, more updated look. If you can edit a PDF, then you can use Articulate 360. Adobe Captivate may be more challenging for the designer, but it has more features. We chose Adobe Captivate because we want the option to create interactive learning environments. Adobe Captivate plays well with the other Adobe design products including Photoshop, Illustrator, and Premier. Additionally, Adoe Captivate is highly compatible with Cornerstone, our preferred Learning Management Systems.
Adobe Captivate has allowed our instructors to engage students in ways we never have before.
Instructors who have used Adobe Captivate in our organization have reported higher levels of engagement with their courses and their students, theoretically leading to improved assessment of student performance.
