What users are saying about
41 Ratings
41 Ratings
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Score 9.6 out of 100
5 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Decibel Insight

It doesn't replace traditional analytics tools like Google Analytics, but works best alongside them. Google Analytics is ideal for number crunching and stats, but it can't tell you why the stats are they way they are. DI helps answer those questions, it does things that Google can't do - showing information about clicks or scrolling on a specific page, and showing how much each page element contributes to your bottom line. The user playback tool is very very useful. In combination with the interaction maps, it's a great way to highlight key site issues quickly, and develop strategies of dealing with them.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Decibel Insight
Role-based user permissions
Adobe DTM
10.0
Decibel Insight

Tag Management

Adobe DTM
9.3
Decibel Insight
Tag library
Adobe DTM
8.9
Decibel Insight
Tag variable mapping
Adobe DTM
9.8
Decibel Insight
Ease of writing custom tags
Adobe DTM
9.9
Decibel Insight
Rules-driven tag execution
Adobe DTM
9.0
Decibel Insight
Tag performance monitoring
Adobe DTM
9.9
Decibel Insight
Improved page load times
Adobe DTM
10.0
Decibel Insight
Mobile app tagging
Adobe DTM
9.9
Decibel Insight
Library of JavaScript extensions
Adobe DTM
7.1
Decibel Insight

Data Management & Integrity

Adobe DTM
7.6
Decibel Insight
Event tracking
Adobe DTM
10.0
Decibel Insight
Mobile event tracking
Adobe DTM
10.0
Decibel Insight
Data distribution management
Adobe DTM
7.0
Decibel Insight
Universal data layer
Adobe DTM
10.0
Decibel Insight
Automated error checking
Adobe DTM
1.0
Decibel Insight

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Decibel Insight

  • Easy and intuitive. The interface isn't overly complex.
  • Information is presented clearly.
  • Easy to find the information I'm looking for. Again, this is due to the simplicity.
  • The user playback tool is very powerful. It's like a video recording of where the client goes throughout the site.
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Decibel Insight

  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Decibel Insight

Decibel Insight 7.3
Based on 1 answer
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
Anonymous | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Decibel Insight

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Decibel Insight

Doesn't replace Google Analytics, but serves as a complement to them. Does things that Google cannot do. Other products are quite narrow in scope - they only do one kind of heatmap, or only track visitors. DI is more fully featured as a suite of tools.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Decibel Insight

  • Helps clients buy-in to our redesign proposals.
  • Helps create trust with our clients when they can see clear evidence of our claims.
  • Clients are impressed by it.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Decibel Insight

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Decibel Insight
7.3

Likelihood to Renew

Adobe DTM
10.0
Decibel Insight
7.3

Usability

Adobe DTM
5.0
Decibel Insight

Support Rating

Adobe DTM
10.0
Decibel Insight

Implementation Rating

Adobe DTM
10.0
Decibel Insight

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