What users are saying about

ADTECH

10 Ratings

Terminus

16 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

Terminus

16 Ratings
Score 8 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Terminus

Terminus is all about Account Based Marketing and has just announced their new platform that promises to give us a more comprehensive tool to support our ABM strategy. Since we first started using Terminus to show display ads to our targeted accounts lists, we've seen success with getting in front of accounts we may not have been able to reach via other marketing channels. Because we set up the Salesforce integration in Terminus we're able to use account data to create our target lists in Terminus. We're currently running tactics to new/existing prospect accounts but could create tactics to market to accounts further down the funnel and/or existing customer account base.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Terminus
Data Transfer
ADTECH
8.0
Terminus

Ad Campaigns

ADTECH
9.4
Terminus
Ad campaign creation
ADTECH
10.0
Terminus
Ad deployment
ADTECH
9.0
Terminus
Display advertising
ADTECH
10.0
Terminus
Ad display and retargeting segmentation
ADTECH
9.0
Terminus
Sequence targeting
ADTECH
9.0
Terminus

Ad Reporting & Analytics

ADTECH
8.0
Terminus
Ad dashboards
ADTECH
8.0
Terminus
Ad performance reports
ADTECH
8.0
Terminus
Ad conversion tracking
ADTECH
7.0
Terminus
Ad attribution reporting
ADTECH
9.0
Terminus
Cross-channel ad management
ADTECH
8.0
Terminus
Ad forecasting and optimization
ADTECH
8.0
Terminus

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus.
  • Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance.
  • Their support team has been responsive and attentive to our all our questions.
  • Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • More options when creating campaigns
  • Coaches to help use the platform for best ROI
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Salesforce is a great solution as well but it is extremely expensive and not user-friendly. Unlike Sales, Terminus offers a more out of the box solution to cater to sales teams. If you are looking for an affordable solution that is user-friendly, tryout Terminus, but definitely look into Salesforce as well.
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • More engagement with stakeholders
  • Great usability between sales team
  • More team cohesion
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Terminus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details