Likelihood to Recommend I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.
Read full review Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Read full review Pros It sources website analytics for most websites we're interested in tracking. Each website's dashboard is easy to understand and pull numbers from. We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats. Read full review Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages. Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value. Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights. Read full review Cons Hidden costs may end up losing lot of money, Pricing model is not good API calls fail sometimes Website suggestions are irrelevant sometimes Read full review Deeper measurement in mobile, social and SVOD/OTT Major networks are not included (e.g. Turn DMP) Reach/frequency tool only allows for input of demo guarantee targeting Read full review Support Rating It is well structured for Internet analytics and traffic data.
Read full review The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Read full review Alternatives Considered If you want to focus only on your own web analytics, then
Google Analytics is the way to go as no product will give you more accurate data. However, what
Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
Read full review They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Read full review Return on Investment I am ready to write a full blown Alexa skill application to make money I got exposed to the Web development environment of Amazon web service by learning Alexa Ann Le Digital Marketing Intern
Read full review I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool. Read full review ScreenShots