Alexa Internet (discontinued) vs. PowerMapper

I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.

Incentivized

• It sources website analytics for most websites we're interested in tracking.
• Each website's dashboard is easy to understand and pull numbers from.
• We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Incentivized

• Hidden costs may end up losing lot of money, Pricing model is not good
• API calls fail sometimes
• Website suggestions are irrelevant sometimes

Incentivized

It is well structured for Internet analytics and traffic data.

Incentivized

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.

Incentivized

• I am ready to write a full blown Alexa skill application to make money
• I got exposed to the Web development environment of Amazon web service by learning Alexa

Incentivized