Amazon Advertising Sponsored Products vs Marketing Solutions by Criteo

Likelihood to Recommend

It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.

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Verified User

Executive in Sales

Furniture Company, 501-1000 employees

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Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.

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Quim Giralt Bosch

User Acquisition Specialist

Tangelo Games Corp.Gambling & Casinos, 51-200 employees

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Feature Rating Comparison

Amazon Advertising Sponsored Products

Marketing Solutions by Criteo

Data Transfer

DSP integration

Amazon Advertising Sponsored Products

Marketing Solutions by Criteo

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Amazon Advertising Sponsored Products

Marketing Solutions by Criteo

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Sponsored ADs
Sponsored products
Video ADs

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Arcoma L. Lambert

Licensed Broker Associate

eXp Realty, LLCReal Estate, 11-50 employees

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The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

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Baptiste CROENNE

Responsable - SEA

Infopro digitalWriting and Editing, 1001-5000 employees

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Cons

Limited lookback on historical data
Very manual, not enough automation without 3p solution
ACOS is a deceiving metric, should include ROAS instead

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Verified User

Executive in Sales

Furniture Company, 501-1000 employees

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Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Marketing Solutions by Criteo 10.0

Based on 1 answer

Criteo is the only remarketing firm worth using for a retailer, in my opinion.

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Joe Preston

SEO

Pipeline Success IncRetail, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

Marketing Solutions by Criteo 8.5

Based on 2 answers

Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Support Rating

Amazon Advertising Sponsored Products 9.0

Based on 1 answer

The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.

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Arcoma L. Lambert

Licensed Broker Associate

eXp Realty, LLCReal Estate, 11-50 employees

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Marketing Solutions by Criteo 9.0

Based on 2 answers

We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Alternatives Considered

Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

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Verified User

Executive in Sales

Furniture Company, 501-1000 employees

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I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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Return on Investment

ROI is not what I would like it to be.
Brand is over-advertised by too many sellers.
No preference for USA sellers.

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Arcoma L. Lambert

Licensed Broker Associate

eXp Realty, LLCReal Estate, 11-50 employees

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Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
Good ROI after that - After a few weeks, our COS started to get better!
More traffic
Some people complain about being too much retargeted

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Verified User

Manager in Marketing

Textiles Company, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Amazon Advertising Sponsored Products

Marketing Solutions by Criteo

Amazon Advertising Sponsored Products

Marketing Solutions by Criteo

Amazon Advertising Sponsored Products

Marketing Solutions by Criteo

Amazon Advertising Sponsored Products

Marketing Solutions by Criteo

Likelihood to Recommend