Amazon Advertising Sponsored Products vs Marketing Solutions by Criteo

• Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
• It is cost effective since WE do pay when a buyer clicks rather than impressions.
• Improving the search engine optimization of our brand.

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• You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
• Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
• The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
• Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.

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• Geo-tagging and setting budgets at the geographical level based on the visitor's location could be a good add-on
• Amazon should provide a feature having AI / ML capabilities that can suggest the best budgeting and best click rate for the type of product and past engagement w.r.t. to the budget set in the past. - If enabled this would be a wonderful and one of its kind solution!
• Improved and more detailed metrics and performance to make calculated decisions. The present insights and metrics provided by amazon advertising are intuitive no doubt but the metrics could be made more comprehensive by adding the locations of visitors who actually clicked vs not clicked - this would enable sellers to see where their ads are working more effectively than the rest!

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• Tags and feed implementation : difficult and hard to understand for project and dev teams.
• The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
• Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.

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• It has been easy to improve global reach by creating sponsored products campaign.
• Paying only when clients click the link helps us to eradicate losses.
• Improving company SEO across search engines.

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• More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
• Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.

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