What users are saying about
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 28 reviews and ratings
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.6 out of 100
Based on 111 reviews and ratings
Feature Set Ratings
Ad Network Integration
Amazon Advertising Sponsored Products
Feature Set Not Supported
N/A

6.8
Marketing Solutions by Criteo
68%
Marketing Solutions by Criteo ranks higher in 2/2 features
Marketing Solutions by Criteo ranks higher in 2/2 features
Data Transfer
N/A
0 Ratings

6.8
68%
25 Ratings
DSP integration
N/A
0 Ratings

6.8
68%
21 Ratings
Ad Campaigns
Amazon Advertising Sponsored Products
Feature Set Not Supported
N/A

7.9
Marketing Solutions by Criteo
79%
Marketing Solutions by Criteo ranks higher in 4/4 features
Marketing Solutions by Criteo ranks higher in 4/4 features
Ad campaign creation
N/A
0 Ratings

7.7
77%
52 Ratings
Ad deployment
N/A
0 Ratings

7.7
77%
51 Ratings
Display advertising
N/A
0 Ratings

7.9
79%
53 Ratings
Ad display and retargeting segmentation
N/A
0 Ratings

8.1
81%
48 Ratings
Ad Reporting & Analytics
Amazon Advertising Sponsored Products
Feature Set Not Supported
N/A

7.7
Marketing Solutions by Criteo
77%
Marketing Solutions by Criteo ranks higher in 6/6 features
Marketing Solutions by Criteo ranks higher in 6/6 features
Ad dashboards
N/A
0 Ratings

8.0
80%
54 Ratings
Ad performance reports
N/A
0 Ratings

7.6
76%
53 Ratings
Ad conversion tracking
N/A
0 Ratings

7.6
76%
50 Ratings
Ad attribution reporting
N/A
0 Ratings

8.0
80%
12 Ratings
Cross-channel ad management
N/A
0 Ratings

8.0
80%
1 Rating
Ad forecasting and optimization
N/A
0 Ratings

6.8
68%
3 Ratings
Attribute Ratings
- Amazon Advertising Sponsored Products is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
9.6
Amazon Advertising Sponsored Products
96%
4 Ratings

6.7
Marketing Solutions by Criteo
67%
56 Ratings
Likelihood to Renew
Amazon Advertising Sponsored Products
N/A
0 Ratings

10.0
Marketing Solutions by Criteo
100%
1 Rating
Usability
Amazon Advertising Sponsored Products
N/A
0 Ratings

8.3
Marketing Solutions by Criteo
83%
9 Ratings
Support Rating
9.0
Amazon Advertising Sponsored Products
90%
1 Rating

8.1
Marketing Solutions by Criteo
81%
9 Ratings
Likelihood to Recommend
Amazon Advertising Sponsored Products
It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.

Verified User
Executive in Sales
Furniture Company, 501-1000 employeesMarketing Solutions by Criteo
I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Digital Marketing
TKConsumer Services, 11-50 employees
Pros
Amazon Advertising Sponsored Products
- Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
- It is cost effective since WE do pay when a buyer clicks rather than impressions.
- Improving the search engine optimization of our brand.
Chief Actuary
Virginia State UniversityHigher Education, 501-1000 employees
Marketing Solutions by Criteo
- You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
- Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
- The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
- Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
User Acquisition Specialist
Tangelo Games Corp.Gambling & Casinos, 51-200 employees
Cons
Amazon Advertising Sponsored Products
- Geo-tagging and setting budgets at the geographical level based on the visitor's location could be a good add-on
- Amazon should provide a feature having AI / ML capabilities that can suggest the best budgeting and best click rate for the type of product and past engagement w.r.t. to the budget set in the past. - If enabled this would be a wonderful and one of its kind solution!
- Improved and more detailed metrics and performance to make calculated decisions. The present insights and metrics provided by amazon advertising are intuitive no doubt but the metrics could be made more comprehensive by adding the locations of visitors who actually clicked vs not clicked - this would enable sellers to see where their ads are working more effectively than the rest!
Senior Manager
AGC Networks (an Essar Group of Companies)Computer & Network Security, 5001-10,000 employees
Marketing Solutions by Criteo
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Responsable - SEA
Infopro digitalWriting and Editing, 1001-5000 employees
Pricing Details
Amazon Advertising Sponsored Products
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Marketing Solutions by Criteo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Amazon Advertising Sponsored Products
No score
No answers yet
No answers on this topic
Marketing Solutions by Criteo
Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
SEO
Pipeline Success IncRetail, 11-50 employees
Usability
Amazon Advertising Sponsored Products
No score
No answers yet
No answers on this topic
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

Verified User
Employee in Marketing
Construction Company, 51-200 employeesSupport Rating
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products 9.0
Based on 1 answer
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
Licensed Broker Associate
eXp Realty, LLCReal Estate, 11-50 employees
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Sales Specialist
OgilvyInternet, 10,001+ employees
Alternatives Considered
Amazon Advertising Sponsored Products
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

Verified User
Executive in Sales
Furniture Company, 501-1000 employeesMarketing Solutions by Criteo
Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Director digital
OgilvyInternet, 10,001+ employees
Return on Investment
Amazon Advertising Sponsored Products
- It has been easy to improve global reach by creating sponsored products campaign.
- Paying only when clients click the link helps us to eradicate losses.
- Improving company SEO across search engines.
Chief Actuary
Virginia State UniversityHigher Education, 501-1000 employees
Marketing Solutions by Criteo
- More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
- Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employees