What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.5 out of 100
Based on 6 reviews and ratings
103 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.2 out of 100
Based on 103 reviews and ratings
Likelihood to Recommend
Amazon Advertising Sponsored Products
It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.

Verified User
Executive in Sales
Furniture Company, 501-1000 employeesMarketing Solutions by Criteo
Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
User Acquisition Specialist
Tangelo Games Corp.Gambling & Casinos, 51-200 employees
Feature Rating Comparison
Ad Network Integration
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
7.9
Data Transfer
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
8.1
DSP integration
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
7.7
Ad Campaigns
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
6.8
Ad campaign creation
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
6.8
Ad deployment
Amazon Advertising Sponsored Products
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Marketing Solutions by Criteo
6.3
Display advertising
Amazon Advertising Sponsored Products
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Marketing Solutions by Criteo
7.1
Ad display and retargeting segmentation
Amazon Advertising Sponsored Products
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Marketing Solutions by Criteo
6.9
Ad Reporting & Analytics
Amazon Advertising Sponsored Products
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Marketing Solutions by Criteo
7.2
Ad dashboards
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
7.1
Ad performance reports
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
6.6
Ad conversion tracking
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
6.8
Ad attribution reporting
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
8.0
Cross-channel ad management
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
8.0
Ad forecasting and optimization
Amazon Advertising Sponsored Products
—
Marketing Solutions by Criteo
6.8
Pros
Amazon Advertising Sponsored Products
- Sponsored ADs
- Sponsored products
- Video ADs
Licensed Broker Associate
eXp Realty, LLCReal Estate, 11-50 employees
Marketing Solutions by Criteo
- The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
- Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
- Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Responsable - SEA
Infopro digitalWriting and Editing, 1001-5000 employees
Cons
Amazon Advertising Sponsored Products
- Limited lookback on historical data
- Very manual, not enough automation without 3p solution
- ACOS is a deceiving metric, should include ROAS instead

Verified User
Executive in Sales
Furniture Company, 501-1000 employeesMarketing Solutions by Criteo
- Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
- Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
- Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesLikelihood to Renew
Amazon Advertising Sponsored Products
No score
No answers yet
No answers on this topic
Marketing Solutions by Criteo
Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
SEO
Pipeline Success IncRetail, 11-50 employees
Usability
Amazon Advertising Sponsored Products
No score
No answers yet
No answers on this topic
Marketing Solutions by Criteo
Marketing Solutions by Criteo 9.0
Based on 1 answer
Our consulting group was always able to deploy ad sets as we expected.

Verified User
Program Manager in Marketing
Retail Company, 51-200 employeesSupport Rating
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products 9.0
Based on 1 answer
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
Licensed Broker Associate
eXp Realty, LLCReal Estate, 11-50 employees
Marketing Solutions by Criteo
Marketing Solutions by Criteo 9.0
Based on 1 answer
Our department never had a problem with Criteo, and our consulting group used the platform with ease.

Verified User
Program Manager in Marketing
Retail Company, 51-200 employeesAlternatives Considered
Amazon Advertising Sponsored Products
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

Verified User
Executive in Sales
Furniture Company, 501-1000 employeesMarketing Solutions by Criteo
I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.

Verified User
Strategist in Other
Marketing and Advertising Company, 1-10 employeesReturn on Investment
Amazon Advertising Sponsored Products
- ROI is not what I would like it to be.
- Brand is over-advertised by too many sellers.
- No preference for USA sellers.
Licensed Broker Associate
eXp Realty, LLCReal Estate, 11-50 employees
Marketing Solutions by Criteo
- Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
- Good ROI after that - After a few weeks, our COS started to get better!
- More traffic
- Some people complain about being too much retargeted

Verified User
Manager in Marketing
Textiles Company, 11-50 employeesScreenshots
Amazon Advertising Sponsored Products
—Marketing Solutions by Criteo
Pricing Details
Amazon Advertising Sponsored Products
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Marketing Solutions by Criteo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No