28 Ratings
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Score 8.8 out of 100
111 Ratings
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Score 6.6 out of 100

Feature Set Ratings

    Ad Network Integration

    Amazon Advertising Sponsored Products

    Feature Set Not Supported
    N/A
    6.8

    Marketing Solutions by Criteo

    68%
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    6.8
    68%
    25 Ratings

    DSP integration

    N/A
    0 Ratings
    6.8
    68%
    21 Ratings

    Ad Campaigns

    Amazon Advertising Sponsored Products

    Feature Set Not Supported
    N/A
    7.9

    Marketing Solutions by Criteo

    79%
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    N/A
    0 Ratings
    7.7
    77%
    52 Ratings

    Ad deployment

    N/A
    0 Ratings
    7.7
    77%
    51 Ratings

    Display advertising

    N/A
    0 Ratings
    7.9
    79%
    53 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    8.1
    81%
    48 Ratings

    Ad Reporting & Analytics

    Amazon Advertising Sponsored Products

    Feature Set Not Supported
    N/A
    7.7

    Marketing Solutions by Criteo

    77%
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    8.0
    80%
    54 Ratings

    Ad performance reports

    N/A
    0 Ratings
    7.6
    76%
    53 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.6
    76%
    50 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    8.0
    80%
    12 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad forecasting and optimization

    N/A
    0 Ratings
    6.8
    68%
    3 Ratings

    Attribute Ratings

    • Amazon Advertising Sponsored Products is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    9.6

    Amazon Advertising Sponsored Products

    96%
    4 Ratings
    6.7

    Marketing Solutions by Criteo

    67%
    56 Ratings

    Likelihood to Renew

    Amazon Advertising Sponsored Products

    N/A
    0 Ratings
    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating

    Usability

    Amazon Advertising Sponsored Products

    N/A
    0 Ratings
    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings

    Support Rating

    9.0

    Amazon Advertising Sponsored Products

    90%
    1 Rating
    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings

    Likelihood to Recommend

    Amazon Advertising Sponsored Products

    It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
    Anonymous | TrustRadius Reviewer

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Mithil Patel | TrustRadius Reviewer

    Pros

    Amazon Advertising Sponsored Products

    • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
    • It is cost effective since WE do pay when a buyer clicks rather than impressions.
    • Improving the search engine optimization of our brand.
    Kelvin Burrows | TrustRadius Reviewer

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Quim Giralt Bosch | TrustRadius Reviewer

    Cons

    Amazon Advertising Sponsored Products

    • Geo-tagging and setting budgets at the geographical level based on the visitor's location could be a good add-on
    • Amazon should provide a feature having AI / ML capabilities that can suggest the best budgeting and best click rate for the type of product and past engagement w.r.t. to the budget set in the past. - If enabled this would be a wonderful and one of its kind solution!
    • Improved and more detailed metrics and performance to make calculated decisions. The present insights and metrics provided by amazon advertising are intuitive no doubt but the metrics could be made more comprehensive by adding the locations of visitors who actually clicked vs not clicked - this would enable sellers to see where their ads are working more effectively than the rest!
    Himanshu Shah | TrustRadius Reviewer

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Baptiste CROENNE | TrustRadius Reviewer

    Pricing Details

    Amazon Advertising Sponsored Products

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Marketing Solutions by Criteo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Amazon Advertising Sponsored Products

    No score
    No answers yet
    No answers on this topic

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Joe Preston | TrustRadius Reviewer

    Usability

    Amazon Advertising Sponsored Products

    No score
    No answers yet
    No answers on this topic

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Amazon Advertising Sponsored Products

    Amazon Advertising Sponsored Products 9.0
    Based on 1 answer
    The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
    Arcoma L. Lambert | TrustRadius Reviewer

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Gabriela Band | TrustRadius Reviewer

    Alternatives Considered

    Amazon Advertising Sponsored Products

    Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
    Anonymous | TrustRadius Reviewer

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
    Kimberly Smith | TrustRadius Reviewer

    Return on Investment

    Amazon Advertising Sponsored Products

    • It has been easy to improve global reach by creating sponsored products campaign.
    • Paying only when clients click the link helps us to eradicate losses.
    • Improving company SEO across search engines.
    Kelvin Burrows | TrustRadius Reviewer

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Anonymous | TrustRadius Reviewer

    Screenshots

    Amazon Advertising Sponsored Products

    Marketing Solutions by Criteo

    Add comparison