9 Ratings
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Score 9 out of 100
104 Ratings
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Score 7 out of 100

Likelihood to Recommend

Amazon Advertising Sponsored Products

It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
7.6
Data Transfer
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
7.8
DSP integration
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
7.4

Ad Campaigns

Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
6.9
Ad campaign creation
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
7.0
Ad deployment
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
6.5
Display advertising
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
7.2
Ad display and retargeting segmentation
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
7.0

Ad Reporting & Analytics

Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
7.2
Ad dashboards
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
7.2
Ad performance reports
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
6.7
Ad conversion tracking
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
6.8
Ad attribution reporting
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
8.0
Cross-channel ad management
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
8.0
Ad forecasting and optimization
Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
6.8

Pros

Amazon Advertising Sponsored Products

  • Sponsored ADs
  • Sponsored products
  • Video ADs
Arcoma L. Lambert | TrustRadius Reviewer

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Cons

Amazon Advertising Sponsored Products

  • Limited lookback on historical data
  • Very manual, not enough automation without 3p solution
  • ACOS is a deceiving metric, should include ROAS instead
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Amazon Advertising Sponsored Products

No score
No answers yet
No answers on this topic

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Usability

Amazon Advertising Sponsored Products

No score
No answers yet
No answers on this topic

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Support Rating

Amazon Advertising Sponsored Products

Amazon Advertising Sponsored Products 9.0
Based on 1 answer
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
Arcoma L. Lambert | TrustRadius Reviewer

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Amazon Advertising Sponsored Products

Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Return on Investment

Amazon Advertising Sponsored Products

  • ROI is not what I would like it to be.
  • Brand is over-advertised by too many sellers.
  • No preference for USA sellers.
Arcoma L. Lambert | TrustRadius Reviewer

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Screenshots

Amazon Advertising Sponsored Products

Marketing Solutions by Criteo

Pricing Details

Amazon Advertising Sponsored Products

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Amazon Advertising Sponsored Products
9.5
Marketing Solutions by Criteo
7.0

Likelihood to Renew

Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
10.0

Usability

Amazon Advertising Sponsored Products
Marketing Solutions by Criteo
8.5

Support Rating

Amazon Advertising Sponsored Products
9.0
Marketing Solutions by Criteo
9.0

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