Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.
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Google Ads
Score 8.2 out of 10
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Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Pricing
Amazon Advertising Sponsored Products
Google Ads
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Advertising Sponsored Products
Google Ads
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Amazon Advertising Sponsored Products
Google Ads
Considered Both Products
Amazon Advertising Sponsored Products
Verified User
Executive
Chose Amazon Advertising Sponsored Products
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the …
I feel Amazon advertising is more for products, and we sold services. Microsoft ads were interesting, but the Bing platform did not have as much traffic as Google. Facebook ads focus more on casual relationships than business ones, so we spent more time and money on LinkedIn. …