What users are saying about
36 Ratings
20 Ratings
36 Ratings
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Score 8.8 out of 101
20 Ratings
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Score 7.1 out of 101

Likelihood to Recommend

Amazon SES

It is best suited for sending customized emails to users in reaction to events from other AWS services.It is less appropriate for just sending out notification emails in which case SNS should be used.
No photo available

Return Path

Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
No photo available

Feature Rating Comparison

Email & Online Marketing

Amazon SES
Return Path
6.9
WYSIWYG email editor
Amazon SES
Return Path
7.0
Ability to test dynamic content
Amazon SES
Return Path
7.0
Landing pages
Amazon SES
Return Path
7.0
A/B testing
Amazon SES
Return Path
10.0
Mobile optimization
Amazon SES
Return Path
6.0
Email deliverability
Amazon SES
Return Path
8.0
List management
Amazon SES
Return Path
5.0
Triggered drip sequences
Amazon SES
Return Path
5.0

Reporting & Analytics

Amazon SES
Return Path
6.2
Dashboards
Amazon SES
Return Path
7.5
Standard reports
Amazon SES
Return Path
6.0
Custom reports
Amazon SES
Return Path
5.0

Pros

Amazon SES

  • Low cost; I do not know anyone that can match their low cost unless you are in the free tier of G-Suite for work Gmail.
  • High reliability - messages do get delivered. We have had no issues.
  • Easy to set up the basics - generate the credentials and add it to your code.
Anindya Chatterjee profile photo

Return Path

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup profile photo

Cons

Amazon SES

  • Could maintain a dashboard with the list of previously sent emails and their templates.
  • Amazon Simple Email Service dashboard could be made more user-friendly by including few HTML snippets so that they are readily available for testing.
No photo available

Return Path

  • Export of automated reports to external users, not only admins.
  • The tool is quite expensive.
  • The UI could use a refresh.
  • Certification is overrated and isn't required as long as you follow ISP guidelines.
No photo available

Likelihood to Renew

Amazon SES

No score
No answers yet
No answers on this topic

Return Path

Return Path 8.2
Based on 4 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA profile photo

Alternatives Considered

Amazon SES

I'd recommend SendGrid and MailChimp to most smaller business that can't dedicate engineers solely to their email pipeline. The price/value ration is fair and the tools are fairly flexible for the intended use cases. It's often a good idea to start to start there and only pivot later when needed.
No photo available

Return Path

Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
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Return on Investment

Amazon SES

  • I've reduced my spendings; saved hundreds of dollars switching from all-in-one tool to Amazon SES
  • ROI has increased due to more sales and fewer spendings.
  • The increase in sales; I'm able to send more emails and more reliably.
Arnas Kazlauskas profile photo

Return Path

  • Faster Lead Conversion - We send out emails to our leads and former members multiple times a week, Return Path makes sure we can hit them with our most recent promotions and offers.
No photo available

Pricing Details

Amazon SES

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Return Path

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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