What users are saying about

Amazon SES

26 Ratings

Return Path

15 Ratings

Amazon SES

26 Ratings
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Score 8.4 out of 101

Return Path

15 Ratings
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Score 6.2 out of 101

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Likelihood to Recommend

Amazon SES

Amazon Simple Email Service could be used to target user engagement just like SNS notifications. This could be an alternative where the user might need to have some registration information, password reset emails, marketing emails etc. It is less appropriate if you want to map a domain name on top of amazon.com domain name as its clearly visible on which service is being used to send out emails.
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Return Path

Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
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Feature Rating Comparison

Email & Online Marketing

Amazon SES
Return Path
6.9
WYSIWYG email editor
Amazon SES
Return Path
7.0
Ability to test dynamic content
Amazon SES
Return Path
7.0
Landing pages
Amazon SES
Return Path
7.0
A/B testing
Amazon SES
Return Path
10.0
Mobile optimization
Amazon SES
Return Path
6.0
Email deliverability
Amazon SES
Return Path
8.0
List management
Amazon SES
Return Path
5.0
Triggered drip sequences
Amazon SES
Return Path
5.0

Reporting & Analytics

Amazon SES
Return Path
6.2
Dashboards
Amazon SES
Return Path
7.5
Standard reports
Amazon SES
Return Path
6.0
Custom reports
Amazon SES
Return Path
5.0

Pros

  • Amazon SES is a simple service that's not bloated with unnecessary features.
  • It's fast and reliable. You can literally send thousands of emails without any issue.
  • 10 cents for 1000 emails? The price is just simply amazing!
Arnas Kazlauskas profile photo
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup profile photo

Cons

  • You cannot send embedded images (Base64 encoded) in your emails. This is a pretty big gotcha. So if you want to send images along, it's best to store them externally.
  • Virtually zero analytics on your emails. It is up to you to implement open detection, click detection etc.
  • Has no email list storage. That's up to you.
Justin Schroeder profile photo
  • Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target
Joni Kalstrup profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Return Path8.2
Based on 4 answers
Overall they provide a solid product. There needs to be a better line drawn of where their sales team can interject and where they cannot. Developing a better partner relationship is key for Return Path to retain their clients. I think if they can make some updates and changes to the interface to help users view more data and have a bigger reach that would be key as well.
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Alternatives Considered

Amazon SES is bare-bones, insofar as it will not "help" you with the contents of your message. You cannot use variables in the e-mail, it will not automatically track whether or not the recipient opened the mail or not, it will not help with unsubscribe links, and it will not generate and manage web-based copies of the e-mail. That said, it gives the developer full control of the messages.Pricing, again, is the killer feature here. SES is cheaper than every single e-mail delivery provider I have ever encountered.
D. Marshall Lemcoe Jr. profile photo
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
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Return on Investment

  • All positive things. The fact that we can send tens of thousands of e-mails per month for less than $5 is incredible. Find a better price for something even remotely as high-quality as SES.
  • SES provides a set-and-forget way of handling e-mail. Drop in the credentials, and your developers will never have to mess with it again.
D. Marshall Lemcoe Jr. profile photo
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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Pricing Details

Amazon SES

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Return Path

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details