What users are saying about
28 Ratings
16 Ratings
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.8 out of 101

Add comparison

Likelihood to Recommend

Amazon SES

While most companies can get away with stock or lightly modified SaaS solutions, if email is absolutely core to your business, I'd recommend Amazon's Simple Email Service. It provides the lowest pricing outside of building up your own sender reputation, while providing the same flexibility and performance, especially if your application servers are already in AWS.
The drawback to all this power is that you need to dedicate engineering resources to building, modifying, and maintaining your email pipeline. If you can't justify those expenses, go with a SaaS product.
No photo available

Return Path

* Ask what you're looking to achieve with your email program; what benefits/added value will Return Path provide that your current ESP cannot* Ensure you're scoping the entire project, so that Return Path's efforts will provide valuable feedback * I found them to be very transparent about their methodology and expertise, so lay what you need on the line and they'll be very open and honest as to if they can help you or not.
Joni Kalstrup profile photo

Feature Rating Comparison

Email & Online Marketing

Amazon SES
Return Path
6.9
WYSIWYG email editor
Amazon SES
Return Path
7.0
Ability to test dynamic content
Amazon SES
Return Path
7.0
Landing pages
Amazon SES
Return Path
7.0
A/B testing
Amazon SES
Return Path
10.0
Mobile optimization
Amazon SES
Return Path
6.0
Email deliverability
Amazon SES
Return Path
8.0
List management
Amazon SES
Return Path
5.0
Triggered drip sequences
Amazon SES
Return Path
5.0

Reporting & Analytics

Amazon SES
Return Path
6.2
Dashboards
Amazon SES
Return Path
7.5
Standard reports
Amazon SES
Return Path
6.0
Custom reports
Amazon SES
Return Path
5.0

Pros

  • Higher deliverability
  • Higher reputation
  • Easy setup
Luis Escoffié profile photo
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup profile photo

Cons

  • SES knowledge to setup
  • Email marketing background to keep the lists with very low bounces and complaints
Luis Escoffié profile photo
  • Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target
Joni Kalstrup profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Return Path8.2
Based on 4 answers
Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.
Joni Kalstrup profile photo

Alternatives Considered

The process of setting up Amazon was really easy and straightforward compared to Mandrill.
And right now Mandrill is an add-on in MailChimp, so no longer a real alternative.
Luis Escoffié profile photo
Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable.
No photo available

Return on Investment

  • Email marketing has better ROI than social media marketing
  • At least 3x ROI
Luis Escoffié profile photo
  • Precise domain and IP reputation tracking with breakdown per ISP for better troubleshooting.
  • Testing and validation of deliverability, especially after switching ESPs with new IPs and domains.
  • Knowledgeable and responsive team.
No photo available

Pricing Details

Amazon SES

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Return Path

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details