Annex Cloud Loyalty Experience Platform vs. Zinrelo

Annex Loyalty Cloud is a SAP partner product and part of the SAP CX portfolio which provides great possibilities to use it in your SAP CX ecosystem. Integrations can be hard to set up out-of-the-box, but once done unleash the real power of the combination of a Loyalty and for instance, Marketing Cloud.

Incentivized

Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.

Incentivized

• Tiered program
• Custom point earning actions
• Point multipliers
• Integration with other vendors

Incentivized

• Customer service is fantastic.
• They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
• They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.

Incentivized

• Native integrations with other systems
• Flexibility in rewards program
• Configuration options of Loyalty

Incentivized

• Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
• Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
• Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.

Incentivized

Annex Cloud Customer Loyalty Platform is the first full-featured loyalty vendor I've worked with.

Incentivized

We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.

Incentivized

• Increase of 30 % in loyalty members
• Increase of 15% store visits
• Increased spending

Incentivized

• Increased customer retention.
• Increased average order value.

Incentivized