What users are saying about
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Top Rated
179 Ratings
679 Ratings

Appian

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Top Rated
179 Ratings
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Score 8 out of 100
679 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Appian

I believe that Appian is very well-suited to provide an approval work-flow. For making requests where there is a specific hierarchy of approvals that must occur, it is great. For example, if an employee needs to make a capital request for a long term project, the number of approvals can be set based on the amount of the items/work that is to be capitalized. If the amount is < 10000, maybe only manager approval is required. If the amount is over 10,000, Department Budgetary approval is also required. Over 25,000, Finance approval is required. Over 100,000, executive approval is required. Appian makes it very easy to set these conditions and send out tasks based on them. Appian also Excels at reporting. Appian provides the tools to report on any of the data that is captured in the request. This data can be exported to Excel to be used for audits or data management. Data can be reported in a variety of ways grid format, generate a pdf, or with charts and graphs. I don't believe that Appian should be used to replace any cost accounting type of functions. There are enterprise systems, such as Oracle that do a better job with that. Appian's strength is providing workflows.
Christine Mulready | TrustRadius Reviewer

Pardot

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Low-Code Development

Appian
8.2
Pardot
Visual Modeling
Appian
7.6
Pardot
Drag-and-drop Interfaces
Appian
8.2
Pardot
Platform Security
Appian
9.3
Pardot
Platform User Management
Appian
7.6
Pardot
Reusability
Appian
7.9
Pardot
Platform Scalability
Appian
8.6
Pardot

Email & Online Marketing

Appian
Pardot
7.8
WYSIWYG email editor
Appian
Pardot
6.6
Dynamic content
Appian
Pardot
7.3
Ability to test dynamic content
Appian
Pardot
7.6
Landing pages
Appian
Pardot
6.7
A/B testing
Appian
Pardot
8.6
Mobile optimization
Appian
Pardot
8.0
Email deliverability reporting
Appian
Pardot
8.6
List management
Appian
Pardot
8.3
Triggered drip sequences
Appian
Pardot
8.2

Lead Management

Appian
Pardot
8.1
Lead nurturing
Appian
Pardot
8.1
Lead scoring and grading
Appian
Pardot
8.5
Data quality management
Appian
Pardot
7.5
Automated sales alerts and tasks
Appian
Pardot
8.2

Campaign Management

Appian
Pardot
8.0
Calendaring
Appian
Pardot
7.8
Event/webinar marketing
Appian
Pardot
8.2

Social Media Marketing

Appian
Pardot
7.0
Social sharing and campaigns
Appian
Pardot
6.5
Social profile integration
Appian
Pardot
7.5

Reporting & Analytics

Appian
Pardot
7.2
Dashboards
Appian
Pardot
7.7
Standard reports
Appian
Pardot
7.0
Custom reports
Appian
Pardot
7.0

Platform & Infrastructure

Appian
Pardot
7.5
API
Appian
Pardot
8.1
Role-based workflow & approvals
Appian
Pardot
7.1
Customizability
Appian
Pardot
7.5
Integration with Salesforce.com
Appian
Pardot
8.7
Integration with Microsoft Dynamics CRM
Appian
Pardot
8.3
Integration with SugarCRM
Appian
Pardot
5.4

Pros

Appian

  • I have observed after version 17.1 we have a lot of good features in Appian that improve usability (UX). This adds real value in this competitive Digital space.
  • You can understand business use case and convert it to a logical process automation.
  • Process Modeller has improved a lot and providing smart services use adds more value.
  • Service integration helps us to seamlessly integrate with third-party systems
Ravi Joshi, PMI-ACP® | TrustRadius Reviewer

Pardot

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Danielle Armour | TrustRadius Reviewer

Cons

Appian

  • Advanced functionality requires use of the Appian expression language. The more advanced the logic, the harder it is to build with the expression language. This means development expertise is more relevant if you need advanced functionality, which I imagine applies almost all the time. I would much prefer if they allowed some common language such as JavaScript out of the box.
  • Debugging has proved difficult. It’s easy for developers to get the app to or feature to a “working” state but it needs robust alpha testing.
  • Deployment can be tricky. When a solution gets big and there are many teams and dependencies, it needs a careful process to ensure things don’t break.
  • Reasuability of Appian objects is both a pro and con. Reusing objects across apps may be more trouble than its worth because of creating heavy dependencies. Experience is helpful to strike the right balance.
Anonymous | TrustRadius Reviewer

Pardot

  • We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
  • Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
  • Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Appian

Appian 9.0
Based on 16 answers
We recently renewed our license with Appian. We are convinced that its flexibility, relative ease of use, the support they provide, there mobile advancements and their general willingness and desire to see us succeed all contributed to our reason to renew our agreement with Appian
Michael Campbell, PMP,CSM | TrustRadius Reviewer

Pardot

Pardot 2.3
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Appian

Appian 8.6
Based on 45 answers
Great platform for providing business process management. Fairly easy to learn tool (especially now that I have seen the evolution over 5 years). More difficult to master, but there is a great community that is always willing and able to help solve your problem.
Helmut Arnold | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Appian

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Appian

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Appian

Appian 8.1
Based on 123 answers
We have a mixture of onsite and offshore support by Appian and their partner Cognizant. Our stated support hours for the business are 9-5pm Mon-Fri. Cognizant being located in India provides us with coverage up to 9pm should anything happen that needs urgent attention. Appian Cloud Support are also there should we have any issues connecting to the application.
Paul Cabrelle | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Appian

Appian 9.0
Based on 1 answer
As analyst I participated in a developer boot camp. At times it was hard to keep up but most of the time it made sense. Trainer took the time to explain and slowed pace down to answer questions etc.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Appian

Appian 10.0
Based on 1 answer
Really great training platform. Very visual and easy to use.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Appian

Appian 9.0
Based on 8 answers
It was really seamless. SaaS in the true definition of the word. We logged on and started using the product. Very easy.
Peter Newnam | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Appian

The main advantage of Appian is the cost structure that is more suitable for starting a test-project to see how develop in Appian and most of all how Appian is accepted inside the company. In few weeks you can show the first results and start the journey on digitalization.
Anonymous | TrustRadius Reviewer

Pardot

The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much more capability and does everything better than Pardot.
Anonymous | TrustRadius Reviewer

Return on Investment

Appian

  • Our objective to reduce customer effort when dealing with government by 25% was exceeded. In the process of applying for an alcohol licence renewal alone, we saw approximately 80% reduction in time and effort for the business customer - and that was just a prototype! Imagine the possibilities when this is taken into a live environment!
Lynley Johnston | TrustRadius Reviewer

Pardot

  • Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
  • The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
  • The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
Jillian Papa | TrustRadius Reviewer

Screenshots

Pricing Details

Appian

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Appian Editions & Modules

Edition
Free$0
Standard60.002
Flat FeeContact Sales3
EnterpriseContact Sales4
  1. per user per month
  2. one fixed price per app, unlimited users
  3. unlimited number of apps, priced by user
Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

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