30 Ratings
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Score 7.1 out of 101
71 Ratings
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Score 7.4 out of 101

Likelihood to Recommend

AppNexus

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
No photo available

LinkedIn Lead Accelerator (Discontinued)

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
6.6
LinkedIn Lead Accelerator (Discontinued)
7.9
Data Transfer
AppNexus
6.3
LinkedIn Lead Accelerator (Discontinued)
8.2
DSP integration
AppNexus
7.0
LinkedIn Lead Accelerator (Discontinued)
7.6

Ad Campaigns

AppNexus
6.6
LinkedIn Lead Accelerator (Discontinued)
8.8
Ad campaign creation
AppNexus
5.2
LinkedIn Lead Accelerator (Discontinued)
9.0
Ad deployment
AppNexus
6.5
LinkedIn Lead Accelerator (Discontinued)
8.0
Display advertising
AppNexus
6.5
LinkedIn Lead Accelerator (Discontinued)
9.0
Ad display and retargeting segmentation
AppNexus
7.8
LinkedIn Lead Accelerator (Discontinued)
8.7
Sequence targeting
AppNexus
7.3
LinkedIn Lead Accelerator (Discontinued)
9.3

Ad Reporting & Analytics

AppNexus
6.8
LinkedIn Lead Accelerator (Discontinued)
7.6
Ad dashboards
AppNexus
6.7
LinkedIn Lead Accelerator (Discontinued)
7.6
Ad performance reports
AppNexus
6.7
LinkedIn Lead Accelerator (Discontinued)
7.6
Ad conversion tracking
AppNexus
7.5
LinkedIn Lead Accelerator (Discontinued)
8.2
Ad attribution reporting
AppNexus
6.0
LinkedIn Lead Accelerator (Discontinued)
7.6
Cross-channel ad management
AppNexus
6.2
LinkedIn Lead Accelerator (Discontinued)
7.6
Ad forecasting and optimization
AppNexus
7.5
LinkedIn Lead Accelerator (Discontinued)
6.6

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

LinkedIn Lead Accelerator (Discontinued)

  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
No photo available

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

LinkedIn Lead Accelerator (Discontinued)

  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
Chris Robison profile photo

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

LinkedIn Lead Accelerator (Discontinued)

LinkedIn Lead Accelerator (Discontinued) 9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison profile photo

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

LinkedIn Lead Accelerator (Discontinued)

LinkedIn Lead Accelerator (Discontinued) 8.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

LinkedIn Lead Accelerator (Discontinued)

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

LinkedIn Lead Accelerator (Discontinued)

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

LinkedIn Lead Accelerator (Discontinued)

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

LinkedIn Lead Accelerator (Discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
No photo available

LinkedIn Lead Accelerator (Discontinued)

They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
No photo available

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

LinkedIn Lead Accelerator (Discontinued)

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
No photo available

LinkedIn Lead Accelerator (Discontinued)

  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
No photo available

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LinkedIn Lead Accelerator (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AppNexus
7.1
LinkedIn Lead Accelerator (Discontinued)
8.3

Likelihood to Renew

AppNexus
4.0
LinkedIn Lead Accelerator (Discontinued)
9.5

Usability

AppNexus
5.0
LinkedIn Lead Accelerator (Discontinued)
8.0

Reliability and Availability

AppNexus
10.0
LinkedIn Lead Accelerator (Discontinued)

Performance

AppNexus
10.0
LinkedIn Lead Accelerator (Discontinued)

Support

AppNexus
6.0
LinkedIn Lead Accelerator (Discontinued)

Online Training

AppNexus
2.0
LinkedIn Lead Accelerator (Discontinued)

Implementation

AppNexus
5.0
LinkedIn Lead Accelerator (Discontinued)

Scalability

AppNexus
5.0
LinkedIn Lead Accelerator (Discontinued)

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