What users are saying about
25 Ratings
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Score 8 out of 101
64 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
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LinkedIn Lead Accelerator

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
LinkedIn Lead Accelerator
7.6
Data Transfer
AppNexus
3.0
LinkedIn Lead Accelerator
7.8
DSP integration
AppNexus
3.6
LinkedIn Lead Accelerator
7.4

Ad Campaigns

AppNexus
5.1
LinkedIn Lead Accelerator
8.6
Ad campaign creation
AppNexus
5.3
LinkedIn Lead Accelerator
8.7
Ad deployment
AppNexus
5.0
LinkedIn Lead Accelerator
7.8
Display advertising
AppNexus
5.0
LinkedIn Lead Accelerator
8.7
Ad display and retargeting segmentation
AppNexus
5.0
LinkedIn Lead Accelerator
9.0
Sequence targeting
AppNexus
5.0
LinkedIn Lead Accelerator
9.1

Ad Reporting & Analytics

AppNexus
5.2
LinkedIn Lead Accelerator
7.4
Ad dashboards
AppNexus
5.0
LinkedIn Lead Accelerator
7.2
Ad performance reports
AppNexus
5.0
LinkedIn Lead Accelerator
7.6
Ad conversion tracking
AppNexus
4.5
LinkedIn Lead Accelerator
7.8
Ad attribution reporting
AppNexus
4.5
LinkedIn Lead Accelerator
7.4
Cross-channel ad management
AppNexus
4.6
LinkedIn Lead Accelerator
7.4
Ad forecasting and optimization
AppNexus
8.0
LinkedIn Lead Accelerator
6.6

Pros

  • I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.
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  • Gives up to date names and emails.
  • Has the newest info and deletes the old.
  • Organization of leads.
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Cons

  • Data is only stored for a year, I'd like to see longer result storage
  • Sometimes it get confusing to find things based on the website organization
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  • It is pretty expensive comparing to other platforms
  • Reports are not always accurate
  • When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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LinkedIn Lead Accelerator9.5
Based on 3 answers
They've proven they can help us find new customers at an affordable CPA
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Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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LinkedIn Lead Accelerator8.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

Appnexus is the only one that i have used but I don't see why I would use anything else. It fits all of my needs, has extra things that I never got a chance to use and I look forward to learning and playing more with the data tools. I also like knowing that our user data is safe and never matched to identifiable information
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They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • ROI over all has improved because we do have quicker leads and can tell user interest.
  • Analysts spend less time looking at the data because it's displayed in a clear and concise manner.
  • I personally like that it can work with Google's Doubleclick to make it double trouble in tracking ads and exchanges.
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  • They've allowed us to reach B2B prospects more efficiently than other vendors.
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Lead Accelerator

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details