What users are saying about

AppNexus

25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

LinkedIn Lead Accelerator

61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AppNexus

There is no doubt about the platform performance but one should know about their needs before selecting. AppNexus is well suited for all the digital players to fulfill their goals
Lakshman Srivatsava Annadevara profile photo

LinkedIn Lead Accelerator

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
LinkedIn Lead Accelerator
7.0
Data Transfer
AppNexus
3.0
LinkedIn Lead Accelerator
7.0
DSP integration
AppNexus
3.6
LinkedIn Lead Accelerator
7.0

Ad Campaigns

AppNexus
5.1
LinkedIn Lead Accelerator
8.6
Ad campaign creation
AppNexus
5.4
LinkedIn Lead Accelerator
8.3
Ad deployment
AppNexus
5.0
LinkedIn Lead Accelerator
7.6
Display advertising
AppNexus
5.0
LinkedIn Lead Accelerator
8.3
Ad display and retargeting segmentation
AppNexus
5.0
LinkedIn Lead Accelerator
10.0
Sequence targeting
AppNexus
5.0
LinkedIn Lead Accelerator
8.9

Ad Reporting & Analytics

AppNexus
5.2
LinkedIn Lead Accelerator
6.9
Ad dashboards
AppNexus
5.0
LinkedIn Lead Accelerator
6.6
Ad performance reports
AppNexus
5.0
LinkedIn Lead Accelerator
7.4
Ad conversion tracking
AppNexus
4.5
LinkedIn Lead Accelerator
7.0
Ad attribution reporting
AppNexus
4.5
LinkedIn Lead Accelerator
7.0
Cross-channel ad management
AppNexus
4.6
LinkedIn Lead Accelerator
7.0
Ad forecasting and optimization
AppNexus
8.0
LinkedIn Lead Accelerator
6.4

Pros

  • User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
  • Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
  • Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
  • Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.
No photo available
  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.
No photo available

Cons

  • Reporting -- reporting is slow, and requires pulling a separate report for each topic.
  • Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
  • Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)
No photo available
  • It is pretty expensive comparing to other platforms
  • Reports are not always accurate
  • When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
No photo available

Likelihood to Renew

AppNexus4.0
Based on 6 answers
The UI is well-rounded and easy to find previously delivered campaigns if you need to refer back to campaigns in the past. Even the creatives stay
No photo available
LinkedIn Lead Accelerator9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
LinkedIn Lead Accelerator8.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo
As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.
No photo available

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
No photo available
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
No photo available

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Lead Accelerator

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details