Apptha Marketplace vs. Mirakl Marketplace Platform

Apptha Marketplace has some good features, like data input through photos (happens quickly as well), but the interface on the website makes the process more confusing than it needs to be.

Incentivized

If you have a successful webstore with high traffic it could make sense to think about in expanding the business to other vendors by creating a marketplace (just like amazon). You'll charge a commission on the products sold in your website by other vendors, and that way you'll have a wide range of products to offer to your users. To do this, Mirakl is the software to use.

• Categorizes users well.
• Cool software and interface for inputting documents (business cards).

Incentivized

• Good API integration, easy to integrate
• Almost complete seller platform providing all the basic features of a Marketplace and a few advanced ones
• Good level of support of the team
• Good level of product upgrades

Incentivized

• The connection between the contact and "opportunity" is vague and difficult to initially understand. Perhaps each contact should simply have a comprehensive list called "measurable actions" which includes all calls, emails, voicemails, conversations, etc. to be cataloged.

Incentivized

• Their management to start with (not kidding!)
• Cost of Mirakl can be dramatic

In 2013, when we evaluated Mirakl, we didn't find any other solution that was ready to go to market which could be compared.

Incentivized

• Increased turnover.
• Reduced organic product sales.
• Decreased Sales Margin.