Aprimo vs. MARMIND

I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together

Incentivized

MARMIND helps for the simple and complete structuring of complex marketing efforts. MARMIND is great support for marketing automation with room atop. We did communicate better within our marketing team. It was a big performance enhancement throughout marketing. MARMIND is easy and comfortable to learn and use with no delay starting. The adaption to our needs and wishes was really great and left a tight binding to it. We are convinced that the support by MARMIND was a great help and sustain to our intents. We realized that we did the very right decision to change to this marketing platform. We gained more overview and control in the right mixture between grossness and detail. We change after the first success with all our marketing to it. This change was really a no-timer and we were very satisfied with this change and the change in the underlying strategies. The app shortened our processes and made us enhance every step of them. The overall result was a closer communication at the more motivating steps of the marketing processes and a great plus in employee satisfaction. We had several impressive feedback loops and are convinced we will still make several in the future. The notifications, annotations, commentaries, assets, and drafts gave us an important new perspective on which we will develop our company further. Setting targets and arranging better-pre informed meetings and events in the marketing team and with external companies and customers enhanced our experiences.

Incentivized

• Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
• Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
• DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
• Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.

• Analysis of advertising campaigns.
• Marketing calendar management.
• Content and channel management.
• Overall project management.

Incentivized

• Customer support is slow to resolve system issues
• Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
• The consumer-facing UI does not have all of the functionality that is required
• Training videos are out of date or purport functionality that does not exist

Incentivized

• We would like a local installation.
• We would love an Apple platform version.
• A mobile client would be a help.
• A chat support would be a plus.
• More connectivity to marketing automation tools would be a great improvement.

Incentivized

While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.

Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.

We have not yet experienced any downtime

We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support

Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution

MARMIND had a better efforts-to-outcome factor. We consider it for our needs as much more suitable. This is a matter of scale and resources. We loved MARMIND from the very first impressions. It stimulates our company marketing efforts very much. The overview is very satisfactory. The software suited very well the educational level of our employees and made them quick very successful users. The role concepts matched very much our own. We are convinced that will still are in progress in getting better at MARMIND in all modules and with all processes. We consider ourselves at a very good level in using the software integrated tool landscape of MARMIND. It is stimulating and very satisfactory to plan, create, and evaluate marketing efforts of all kinds. We stopped leaving out marketing or procrastinating it. The overview is overwhelming. Everyone has great feedback and can watch the progress in the company. This is former missing feedback. So MARMIND transformed our company a lot not only our marketing. Because of the high standards in the modules that are implemented the difference may not be so big. The process standards are compliant and it is more or less a matter of personal preferences between the different brands.

Incentivized

• The stream-lined content process with agency partners who have access to our Aprimo client.
• In app creative review and redlining makes changes easy for client and agency.
• Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.

Incentivized

• Greater profits by having adequate forecasts for campaigns.
• Greater efficiency in delivery times and planning.
• Greater management and monitoring by the campaign coordination teams.

Incentivized