Longview Analytics (arcplan) vs. Cyfe, by Traject

It is very suitable for complete corporate BI solutions. If you see BI as embedding information into your organization and business processes, and thus as more than just a few scattered dashboards and reports, arcplan is your platform. It's less suitable for ad-hoc reporting and data discovery. It can do it (everything is possible), but there is strong competition in this area.

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Excellent dashboard.
• Well advanced BI metrics.
• Better interfacing to other DW.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• Positioning and marketing. Most BI vendors use a non-technical sales strategy and focus on shiny, sexy dashboards to sell the story. In order to position arcplan fairly and correctly, the technical and business advantages need to be part of a sales story. So, it is not really an easy product to sell to customers, if it has to compete with now-to-wow-five-minute products.
• Learning/training for developers. It's easy to learn the basics of arcplan, because the interface is logical. But nothing prevents a beginning developer from creating a monstrous application, because there is no prescribed architecture. It really takes some experience to become a good arcplan architect. It's a disadvantage resulting from one of arcplan's biggest advantages.
• Data connectors: arcplan standard comes with a connector of your choice. Additional connectors need to be purchased separately. Many other products come with a full range of connectors.

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Personally, I prefer QlikView not because it's more stable but simply just for the looks of the dashboard. One of my clients in Sydney recently moved from arcplan to QlikView. The reason was mainly looks and that QlikView has more training materials for the support users to train with. So in all, it does not really stack well against QlikView.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations