Atlassian Stride (discontinued) vs. Terminus ABM Platform

Stride works well for those looking for just a communication tool. However, there are a lot of similar programs out there that offer more interesting features without being overwhelming. The simplicity works for and against Stride. Smaller groups would find Stride useful, especially if they are not concerned with the public rooms

Incentivized

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Stride is great as a chat tool with your team members online.
• Stride allows us to share documents and files with one another.

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Dark theme would be nice
• Better integrations to 1 on 1 chats, some software only works in group/room chat
• Platform is going away in a few months, so letting it run longer would be nice.

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Stride falls short in almost every regard. While Stride is affordable, Slack and Ryver offer vital integrations that increase efficiency and are more enjoyable for employees to use. The features of Slack and Ryver that add personalization of chat (private vs. public) also add a layer of efficiency and flexibility that are hard to pass up for the simplicity and affordability of Stride.

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

• Stride helps with keeping your email inbox cleaner and more organized. More conversational messages can be done through Stride leaving our emails less cluttered and finding emails easier.
• Stride assists with keeping a record of all your past conversations with all team members. Referring to previous communications help us keep track of current statuses of projects.
• Stride helps us keep track of documents we've shared in the past with the team and retrieve them if we need to refer back to them later.

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting