Bambu by Sprout Social vs. PunchTab (Discontinued)

Routinely sharing job postings from Bambu by Sprout Social to LinkedIn, using the canned content our Marketing team provides and revising so that it "sounds like me" prior to sharing on LI. Cadencing my content shares for the week in the "Scheduling" option Creating a new link to share content via Bambu by Sprout Social to LI, to position myself as a thought leader in my space

Incentivized

• Ease of use. It creates a user-friendly experience that allows employees to understand and share.
• Customer support & feedback.
• Understanding the power of social media and building their tool around its use.

Incentivized

• Ease of use - we can create a new campaign in under ten minutes
• Customer support - we've never had an issue go unanswered for more than an hour

• Sprout to Bambu integration is not what was depicted in trial and is not used because of this
• Missing functionality: LinkedIn tagging
• Missing functionality: posting videos
• Missing functionality: posting something without a link. Example: picture from an event or community outreach

Incentivized

• Limited ability to add custom data collection fields

Until something better comes along, Punchtab is the best there is. Support has been great, pricing is great and the product fulfills our needs

Extremely fast support from a knowledgeable team

Nothing more required than signing up and authenticating with Facebook/Twitter

It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts

Incentivized

Rafflecopter, Woobox - Punchtab offered powerful custom features, and allows us to run a variety of campaigns across multiple platforms

• The social amplification effects of our employees sharing brand content helped us achieve a 400% increase in website visits following our re-brand.
• With some "Executive nudging" when we announced that Bambu would be used as our internal comms tool, and that we would only be sharing real-time updates via the mobile apps push notifications, we were able to double the # of employees who use the App in addition to the desktop application. Mobile users aside, another positive side effect of using Bambu as an internal comms tool is that it exposes users (the non-social butterflies who don't like to share) to all other content that has been curated into the system and has helped garner more social impressions.
• The majority of our employees come from the BabyBoom/Gen X generation and didn't come of age in the world of social media, which has presented some challenges in user adoption rates.

Incentivized

• An average campaign generates around 2500-5000 new followers on our channels with a very minimal investment.