Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Pricing
Bitly
Editions & Modules
Basic
$35
per month
Free
Free
Customized
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Pricing Offerings
Bitly
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
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we have also evaluated and used other URL shortening and link tracking tools such as TinyURL, Ow.ly (Hootsuite's link shortener), and Rebrandly. Each of these tools offers similar features to Bitly, including URL shortening, link tracking, and analytics. However, we found Bitly …
Bitly is the most fully featured and intuitive of the (albeit limited) options we have evaluated. Bitly is also the link shortener that our staff and our user base have had the most interaction with, so it was the choice with the least friction/switching costs up front. In this …
Bitly is the brand most associate with URL shortening. It's incredibly easy to use, non technical users can see instantly how it works and pick it up without issue. The features are increasing all the time, though now mostly locked behind the paid tiers - if you ever need to …
Bitly stands out against TinyURL because of the improved functions. What I mean is that TinyURL does not feature a link management feature as well constructed as Bitly does. The lack of these features makes TinyURL a not-so-attractive option if you want to engage your presence …
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total …
Bitly is easy to use and budget-friendly. Bitly is also specifically error-free. Being a responsible brand, we have to choose a trusted brand in which this service comes true. It is easily used by even less experienced team members and saves time. The advanced analytics feature …
We used Google for a long time until Google decided to remove that product (and replace it with another that did not exactly serve our use case, at least not in the most comfortable way) so we had to find an alternative and we tried Bitly, which actually worked very well for us …
We selected Bitly because there are more features on the administrative side, at least when we initially purchased our account. We have not checked back with TinyURL recently to see if their interface has improved.
Simplicity of the tool is Bitly’s competitive advantage. It is is easy to use, create links and measure and report analytics. Though Hootsuite had other use cases such as social sharing, scheduling, etc. Bitly is great if you have to shorten links or give the links their own …
I use Hootsuite for scheduling social media posts, but it also offers a link shortener, which serves the same purpose as Bitly but with additional features like scheduling posts and monitoring your brand. If you're looking for something a bit more complex than Bitly, I would …
Long ago we used tinyurl.com to create all our short links. The service is rudimentary at best. We immediately switched to Bitly once we discovered the many features it has to offer. We were most excited to switch upon discovering we could assign our own branded short links …
We looked at other platforms such as Google link shortener, but then they discontinued that. We haven't looked at alternatives in a little while because we have found good success and are comfortable with the platform that Bitly offers.
Since recognizing that Bitly is not accepted on all social media sites I tried to look for an alternative, specifically just for those platforms and was only able to find a tool called Pretty links that offered similar features that worked for what I needed.
Bitly overall is a simple tool to use to generate short links. Google had the goo.gl URL shortener, but it is no longer available. I do hate that Bitly requires premium in order to modify the URL. This would be good for presentations at conferences that are shared to make the …
It's the easiest tool to use, it is free, and it has the most capabilities. I like how it tracks the link's performance among campaigns. You can customize the link and make it easier for your audience to type in and remember. Bitly is well designed and easy to use without much …
I prefer Bitly to TinyURL or any other URL shortening service by far. Simplicity, less known for having bogus/phishing links and higher integrity. Plus better reporting.
It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.
One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.