TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bluecore

    Score8.2 out of 10
    N/AFollowing $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A

    SMS.to

    Score9.9 out of 10
    N/ASMS.to is a bulk SMS marketing tool, available via an API that enables developers to add bulk SMS features to Viper, or Whatsapp, etc.

    $0.01

    per month

    Pricing
    BluecoreSMS.to
    Editions & Modules
    No answers on this topic
    Outbound SMS
    $0.14
    price per sms
    Inbound
    free
    Outbound Viber or WhatsApp
    Contact Sales
    Offerings
    Pricing Offerings
    BluecoreSMS.to
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    BluecoreSMS.to
    Likelihood to Recommend
    8.2
    (2 ratings)
    9.9
    (4 ratings)
    User Testimonials
    BluecoreSMS.to
    Likelihood to Recommend
    Bluecore
    Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics
    Incentivized
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    SMS.to
    SMS.to is ideal when you have a large number of users and you need to be charged by SMS delivered not by number of users. Let's put an example other solutions out there wanted us to pay user or contact which is illogican for a product that has more than 100K users because it doesn't matter if you send no message or you send 10 messages they will charge you per contact in the other hand solutions as SMS.to they will charge per SMS delivered which makes really economic the scenario specially if you only send to specific segments of contacts by making use of contact lists. A least appropiate scenario is when you need to send emergency/urgent SMS because for some resaon the SMS in this platform will be sent after 20-30 minutes even an hour I ignore why it happens but that's why we always try to schedule our campaigns and be sure they are generic marketing messages. For emergency/urgent SMS is recommended to use another platform.
    Incentivized
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    Pros
    Bluecore
    • Triggered emails
    • Audience segmentation
    • Integration with Facebook and Adwords
    Incentivized
    Read full review
    SMS.to
    • Bulk messaging.
    • Easy to send notifications to customers.
    • With SMS.to, it is easy to market our business thanks to the ability to send promotional messages.
    • It's easy to use and affordable.
    Incentivized
    Read full review
    Cons
    Bluecore
    • Embedded functionality for social media live preview
    • Heat maps don't always show up
    • More flexibility in navigation bar, can get uneven in proportion
    Incentivized
    Read full review
    SMS.to
    • Inbound SMSs not yet available in my country
    • API Intergration, it is a bit complicated and i had to get a developer to help me understand it all
    Incentivized
    Read full review
    Alternatives Considered
    Bluecore
    Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
    Incentivized
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    SMS.to
    I already pointed out this but basically we decided to go with SMS.to because 2 reasons:
    1. It can be paid with paypal (first reason) we have some bad experience with other products because payment gateways may suddenly block your cards and you're unable to pay even if you want to use the service so when we saw that SMS.to has Paypal payment we just decided to go for this option.
    2. You pay per message and not per contact this is ideal other platforms will ask you a monthly fee for marketing features that you're not looking plus paying per SMS or per contact we were just looking a straight forward software in order to send SMS campaigns.
    Incentivized
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    Return on Investment
    Bluecore
    • We've seen increased ROI through product personalization purchasing
    • We've been able to individualize our campaigns based on highest category affinity
    • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
    Incentivized
    Read full review
    SMS.to
    • Easy communication.
    • Better engagements thanks to fast delivery of messages.
    • It's a great marketing software.
    Incentivized
    Read full review
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