What users are saying about
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67 Ratings
1 Rating
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Score 5 out of 100

Terminus ABM Platform

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67 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Brand Networks Platform
6.0
Terminus ABM Platform
Data Transfer
Brand Networks Platform
6.0
Terminus ABM Platform
DSP integration
Brand Networks Platform
6.0
Terminus ABM Platform

Ad Campaigns

Brand Networks Platform
8.0
Terminus ABM Platform
Ad campaign creation
Brand Networks Platform
7.0
Terminus ABM Platform
Ad deployment
Brand Networks Platform
8.0
Terminus ABM Platform
Ad display and retargeting segmentation
Brand Networks Platform
9.0
Terminus ABM Platform

Ad Reporting & Analytics

Brand Networks Platform
5.8
Terminus ABM Platform
Ad dashboards
Brand Networks Platform
5.0
Terminus ABM Platform
Ad performance reports
Brand Networks Platform
7.0
Terminus ABM Platform
Ad conversion tracking
Brand Networks Platform
4.0
Terminus ABM Platform
Ad attribution reporting
Brand Networks Platform
4.0
Terminus ABM Platform
Cross-channel ad management
Brand Networks Platform
9.0
Terminus ABM Platform
Ad forecasting and optimization
Brand Networks Platform
6.0
Terminus ABM Platform

Pros

Brand Networks Platform

  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
Kai Crow | TrustRadius Reviewer

Cons

Brand Networks Platform

  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Justin Roodman | TrustRadius Reviewer

Likelihood to Renew

Brand Networks Platform

No score
No answers yet
No answers on this topic

Terminus ABM Platform

Terminus ABM Platform 9.1
Based on 2 answers
Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Brand Networks Platform

Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Rachel Green | TrustRadius Reviewer

Return on Investment

Brand Networks Platform

  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
Angelica Pappas-Tindell | TrustRadius Reviewer

Screenshots

Pricing Details

Brand Networks Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Terminus ABM Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Brand Networks Platform
5.0
Terminus ABM Platform
7.8

Likelihood to Renew

Brand Networks Platform
Terminus ABM Platform
9.1

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