Brand Networks Platform vs Terminus ABM Platform

• Sleek design -- very attractive UI
• Constantly innovating and updating the platform
• Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.

Read full review

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Read full review

• API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
• The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
• Because it's in continual development, there are lots of little bugs that slip through the cracks

Read full review

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Read full review

• If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
• If optimization works correctly, you get even more efficient costs against you given campaign objective.
• However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity

Read full review

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting

Read full review