Brandwatch vs. SentiOne

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandwatch
Score 8.6 out of 10
Enterprise companies (1,001+ employees)
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
SentiOne
Score 9.6 out of 10
N/A
SentiOne is an AI-powered customer service automation platform. It consists of three modules: Listen, React, and Automate. Listen is a comprehensive social listening solution which monitors the entire public internet (including social media), utilising proprietary algorithms to generate insights and detect sentiment behind posts. React is an all-in-one customer service management and automation platform, which allows teams to manage online conversations on dozens of channel from the same tool.…
$299
per account
Pricing
BrandwatchSentiOne
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
Team
$299
per account
Enterprise
Custom Pricing
per account
Offerings
Pricing Offerings
BrandwatchSentiOne
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
More Pricing Information
User Ratings
BrandwatchSentiOne
Likelihood to Recommend
8.8
(61 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(8 ratings)
-
(0 ratings)
Usability
7.1
(7 ratings)
9.0
(1 ratings)
Performance
7.0
(4 ratings)
-
(0 ratings)
Support Rating
5.2
(22 ratings)
9.0
(1 ratings)
Online Training
6.4
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(4 ratings)
-
(0 ratings)
Ease of integration
5.0
(2 ratings)
-
(0 ratings)
User Testimonials
BrandwatchSentiOne
Likelihood to Recommend
Cision
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
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SentiOne
SentiOne is one of the best available platforms in the market dealing in customer automation on AI level to help businesses grow. We are very much impressed by their services, all in all as they are offering the best possible solutions to every problem which makes it more reliable and trusted in order to handle business.
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Pros
Cision
  • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
  • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
  • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
  • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
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SentiOne
  • The platform easily measures social media, blogs, posts worldwide using different algorithms, collects public mentions, and automatically analyzes the situation then provides a customizable solution that will have more chances to get accepted and will work fine.
  • It has the best features to be the best in terms of functionalities and features include in it.
  • Daily report feature is also very intuitive.
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Cons
Cision
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
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SentiOne
  • Customer support of SentiOne is not up to mark.
  • They need to be more accessible and responsive to our questions instead of making us hold for hours and do not provide any solution which is tiring and less professional.
  • Customer support needs a lot of attention and has more knowledge about the platform to be helpful.
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Likelihood to Renew
Cision
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
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SentiOne
No answers on this topic
Usability
Cision
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
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SentiOne
I just love to use this amazing software.
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Performance
Cision
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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SentiOne
No answers on this topic
Support Rating
Cision
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
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SentiOne
It is very supportive. I am a very contented user.
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Online Training
Cision
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
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SentiOne
No answers on this topic
Implementation Rating
Cision
Not that I can think of.
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SentiOne
No answers on this topic
Alternatives Considered
Cision
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
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SentiOne
SentiOne is a major part of our organization. We are solving a lot of problems in the organization by using SentiOne. It has been operational in our organization for a long time and has a great find for us all in all. I like that feature that it gives me all information about new mentions to my inbox every day and informs me about it which gives day-to-day insights, change or update strategies.
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Return on Investment
Cision
  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
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SentiOne
  • The best feature that I like the most and have been using for a long time that its analytical section is up to mark.
  • When I open the analytical section it gives me the all insights of my audience including their gender, location, days when most of the mentions are published which is great to have. It is best to have more marketing wins as it does not limit the searches of keywords.
  • This helps to search multiple phrases connected with a marketing strategy which is life and most recent in trends.
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