What users are saying about
39 Ratings
8 Ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Feature Set Ratings

  • Textmetrics ranks higher in 2 feature sets: SEO, SEO Channels

SEO

6.7

BrightLocal

67%
9.7

Textmetrics

97%
Textmetrics ranks higher in 7/8 features

Keyword analysis

7.0
70%
8 Ratings
10.0
100%
2 Ratings

Backlink management

4.0
40%
5 Ratings
10.0
100%
1 Rating

SERP ranking tracking

7.5
75%
11 Ratings
N/A
0 Ratings

Page grader

7.5
75%
2 Ratings
10.0
100%
2 Ratings

Competitive analysis

7.5
75%
11 Ratings
8.0
80%
1 Rating

Site audit / diagnostics

10.0
100%
8 Ratings
10.0
100%
1 Rating

Site recommendations

6.6
66%
4 Ratings
10.0
100%
1 Rating

Task management

3.1
31%
6 Ratings
10.0
100%
1 Rating

SEO Channels

8.5

BrightLocal

85%
10.0

Textmetrics

100%
BrightLocal ranks higher in 2/4 features

Local SEO

8.5
85%
13 Ratings
10.0
100%
1 Rating

Social SEO

7.9
79%
6 Ratings
N/A
0 Ratings

Mobile SEO

10.0
100%
4 Ratings
N/A
0 Ratings

Global SEO

7.7
77%
2 Ratings
10.0
100%
2 Ratings

SEO Platform & Account Management

9.2

BrightLocal

92%

Textmetrics

Feature Set Not Supported
N/A
BrightLocal ranks higher in 2/2 features

Multi-domain support

8.5
85%
9 Ratings
N/A
0 Ratings

Integration with web analytics tools

10.0
100%
10 Ratings
N/A
0 Ratings

Attribute Ratings

  • Textmetrics is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
10.0

Textmetrics

100%
2 Ratings

Support Rating

7.5

BrightLocal

75%
4 Ratings
10.0

Textmetrics

100%
2 Ratings

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review

WebTextTool

I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.
Read full review

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review

WebTextTool

  • Tracks the exact page ranking
  • Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
  • Tracking website content with a website ranking system
Read full review

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review

WebTextTool

  • WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
  • The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
  • This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.
Read full review

Pricing Details

BrightLocal

Starting Price

$29 per month

Editions & Modules

BrightLocal editions and modules pricing
EditionModules
Single Business Plan291
Multi Business Plan492
SEO Pro Plan793
Just Reviews Plan84

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

Textmetrics

Starting Price

Editions & Modules

Textmetrics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Support Rating

    BrightLocal

    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Read full review

    WebTextTool

    I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).
    Read full review

    Alternatives Considered

    BrightLocal

    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review

    WebTextTool

    WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.
    Read full review

    Return on Investment

    BrightLocal

    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Read full review

    WebTextTool

    • My organic traffic has improved 11% every month
    Read full review

    Screenshots

    Add comparison