What users are saying about
21 Ratings
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Score 9 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
6.6
Textmetrics (formerly Webtexttool)
9.7
Keyword analysis
BrightLocal
7.0
Textmetrics (formerly Webtexttool)
10.0
Backlink management
BrightLocal
4.0
Textmetrics (formerly Webtexttool)
10.0
SERP ranking tracking
BrightLocal
7.5
Textmetrics (formerly Webtexttool)
Page grader
BrightLocal
7.5
Textmetrics (formerly Webtexttool)
10.0
Competitive analysis
BrightLocal
7.5
Textmetrics (formerly Webtexttool)
8.0
Site audit / diagnostics
BrightLocal
9.7
Textmetrics (formerly Webtexttool)
10.0
Site recommendations
BrightLocal
6.6
Textmetrics (formerly Webtexttool)
10.0
Task management
BrightLocal
3.1
Textmetrics (formerly Webtexttool)
10.0

SEO Channels

BrightLocal
8.5
Textmetrics (formerly Webtexttool)
10.0
Local SEO
BrightLocal
8.5
Textmetrics (formerly Webtexttool)
10.0
Social SEO
BrightLocal
7.9
Textmetrics (formerly Webtexttool)
Mobile SEO
BrightLocal
10.0
Textmetrics (formerly Webtexttool)
Global SEO
BrightLocal
7.7
Textmetrics (formerly Webtexttool)
10.0

SEO Platform & Account Management

BrightLocal
9.2
Textmetrics (formerly Webtexttool)
Multi-domain support
BrightLocal
8.5
Textmetrics (formerly Webtexttool)
Integration with web analytics tools
BrightLocal
10.0
Textmetrics (formerly Webtexttool)

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • Tracks the exact page ranking
  • Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
  • Tracking website content with a website ranking system
Cuong Tran | TrustRadius Reviewer

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
  • The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
  • This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.
Anonymous | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

Textmetrics (formerly Webtexttool) 10.0
Based on 2 answers
I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).
Anonymous | TrustRadius Reviewer

Alternatives Considered

BrightLocal

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Tina Hettich Sorensen | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.
Cuong Tran | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • My organic traffic has improved 11% every month
Cuong Tran | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Textmetrics (formerly Webtexttool)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Textmetrics (formerly Webtexttool) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightLocal
8.5
Textmetrics (formerly Webtexttool)
10.0

Support Rating

BrightLocal
7.5
Textmetrics (formerly Webtexttool)
10.0

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