Likelihood to Recommend Pros
The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving). Cons
The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive. Read full review Media Monitor Pro is a great choice for smaller organizations, such as companies, nonprofits or PR agencies, that need to monitor television news coverage when a lot of television news clips are not expected on a daily basis. It offers competitive pricing compared to some of the larger players in the media monitoring space but without the "bells and whistles" of reports and analytics, but a smaller company wouldn't need those as much as a larger company that is in the news on television a lot. It's not as great of a fit for those larger companies, particularly when there is a crisis PR situation and the company needs to be tracking news media coverage constantly and have instant access to any and all clips.
Cindy Arco Public Relations Manager, Florida Region
Read full review Pros Monitors for client PR placements and notifies via email and Slack alerts Helps us research potential journalists writing about the topics relevant to our clients Displays trending web and social content clearly with relevant metrics Allows us to view what's working for our clients' competitors in the media Read full review Cost effective - Media Monitor Pro offers very affordable and competitive pricing for television news media monitoring services. Ease of use - it's easy to view clips sent in the daily emails and to edit, download and share them with others, even if they are not registered users of the Media Monitor Pro platform. The scope of monitoring - Media Monitor Pro monitors the majority of local news television stations throughout the country, plus a decent amount of radio stations. Cindy Arco Public Relations Manager, Florida Region
Read full review Cons Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc. It could have better backlink data to include more backlinks that each content piece has. One or two more pricing tiers might work. Read full review Clip availability - quite frequently, the links to clips in the daily digest emails would not work. After clicking the link, you would be taken to the clip player and it would "load" for quite a while and then say the clip failed to play. I would have to contact the support team to figure out if it was an issue with the clip or why it wasn't loading. Clip timing - often when you begin playing a clip in the player, it's not at the specific part that mentioned your company's keywords. That would mean I had to listen to a long clip/story to find what part was relevant to me. Cindy Arco Public Relations Manager, Florida Region
Read full review Usability The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
Read full review Support Rating The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
Read full review Alternatives Considered Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which
Hootsuite stands out.
Read full review I prefer
Cision PR Software over Media Monitor Pro.
Cision PR Software is more expensive, but offers more options and is a better overall comprehensive solution to media monitoring and reporting as it monitors television, print and online news. Media Monitor Pro only monitors television news clips, so I have to also use another service to monitor for print and online coverage, then create my own reports from scratch using analytics and data from both platforms.
Cindy Arco Public Relations Manager, Florida Region
Read full review Return on Investment It has had a positive return as it has allowed us to create better content and gain popularity online. Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads. Helps us find influencers for campaigns. Read full review Media Monitor Pro had a negative impact in terms of timely access to some news clips. Although the reports are delivered regularly, the issues with clicking on particular clips and not having them play properly were frustrating and left us without key clips needed in crisis situations. Media Monitor Pro had a positive impact in terms of allowing us to easily store and categorize clips through folders by topic and date. Cindy Arco Public Relations Manager, Florida Region
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