What users are saying about
36 Ratings
20 Ratings
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Score 8.5 out of 100
36 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Basis, by Centro

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Outbrain

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Vincent Misiewicz | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis, by Centro
8.0
Outbrain
Data Transfer
Basis, by Centro
7.5
Outbrain
DSP integration
Basis, by Centro
8.5
Outbrain

Ad Campaigns

Basis, by Centro
8.0
Outbrain
Ad campaign creation
Basis, by Centro
7.6
Outbrain
Ad deployment
Basis, by Centro
7.1
Outbrain
Display advertising
Basis, by Centro
9.5
Outbrain
Ad display and retargeting segmentation
Basis, by Centro
9.0
Outbrain
Sequence targeting
Basis, by Centro
6.6
Outbrain

Ad Reporting & Analytics

Basis, by Centro
7.5
Outbrain
Ad dashboards
Basis, by Centro
8.4
Outbrain
Ad performance reports
Basis, by Centro
8.9
Outbrain
Ad conversion tracking
Basis, by Centro
8.0
Outbrain
Ad attribution reporting
Basis, by Centro
6.0
Outbrain
Cross-channel ad management
Basis, by Centro
5.6
Outbrain
Ad forecasting and optimization
Basis, by Centro
8.0
Outbrain

Pros

Basis, by Centro

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Outbrain

  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
Anonymous | TrustRadius Reviewer

Cons

Basis, by Centro

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Outbrain

  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
Anonymous | TrustRadius Reviewer

Usability

Basis, by Centro

Basis, by Centro 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Outbrain

Outbrain 7.8
Based on 5 answers
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
Anonymous | TrustRadius Reviewer

Support Rating

Basis, by Centro

Basis, by Centro 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Outbrain

Outbrain 7.4
Based on 7 answers
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Anonymous | TrustRadius Reviewer

Implementation Rating

Basis, by Centro

Basis, by Centro 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Outbrain

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis, by Centro

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

Outbrain

Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
Tyler Torcivia | TrustRadius Reviewer

Return on Investment

Basis, by Centro

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

Outbrain

  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
Reet Das | TrustRadius Reviewer

Pricing Details

Basis, by Centro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Outbrain

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Basis, by Centro
8.0
Outbrain
7.8

Likelihood to Renew

Basis, by Centro
10.0
Outbrain

Usability

Basis, by Centro
9.0
Outbrain
7.8

Support Rating

Basis, by Centro
10.0
Outbrain
7.4

Implementation Rating

Basis, by Centro
9.0
Outbrain

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