Likelihood to Recommend
If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
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This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
Read full review Pros Provides easy at-a-glance look at what people are reading right now Heads-up Display allows you to make sure the homepage is showing the content people want to read Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability Read full review ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse. Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum. Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes. Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network. Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us. Read full review Cons Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking. More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too? Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo. Read full review Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required. The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great. Read full review Likelihood to Renew
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
Read full review Usability
It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed
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I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
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Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
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We chose Improvado for the following reasons:
Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool; We connected our CRM to our analytics tool and as ad account; Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard. Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them; Google Ads auto-connect new ad accounts.
Our marketing team evaluated
and has opted for Improvado because of the following drawbacks:
With Funnel we’d have to set up an extraction process for each campaign and account manually; The more accounts you need to connect or integrations to use, the more you’ll pay; Limited data storage options; Complicated account export. We had to filter accounts to export through the custom filter rules. Read full review Return on Investment I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software. Continued enhancement of the product, for instance picture previewer, would provide additional value to the service. Read full review Increased ROI Improved cost of acquisition analysis Improved CPA, CPI, CPL report drawing process Read full review ScreenShots