What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7 out of 100
Based on 7 reviews and ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 8 reviews and ratings
Feature Set Ratings
Project Management
Cheetah Digital Customer Engagement Suite
Feature Set Not Supported
N/A
7.9
Opal
79%
Opal ranks higher in 7/7 features
Opal ranks higher in 7/7 features
Task Management
N/A
0 Ratings

9.1
91%
1 Rating
Gantt Charts
N/A
0 Ratings

9.1
91%
1 Rating
Scheduling
N/A
0 Ratings

9.1
91%
1 Rating
Workflow Automation
N/A
0 Ratings

9.1
91%
1 Rating
Mobile Access
N/A
0 Ratings

1.0
10%
1 Rating
Search
N/A
0 Ratings

9.1
91%
1 Rating
Visual planning tools
N/A
0 Ratings

9.1
91%
1 Rating
Communication
Cheetah Digital Customer Engagement Suite
Feature Set Not Supported
N/A
6.1
Opal
61%
Opal ranks higher in 3/3 features
Opal ranks higher in 3/3 features
Chat
N/A
0 Ratings

4.5
45%
1 Rating
Notifications
N/A
0 Ratings

9.1
91%
1 Rating
Discussions
N/A
0 Ratings

4.5
45%
1 Rating
File Sharing & Management
Cheetah Digital Customer Engagement Suite
Feature Set Not Supported
N/A
9.1
Opal
91%
Opal ranks higher in 5/5 features
Opal ranks higher in 5/5 features
Versioning
N/A
0 Ratings

9.1
91%
1 Rating
Video files
N/A
0 Ratings

9.1
91%
1 Rating
Audio files
N/A
0 Ratings

9.1
91%
1 Rating
Document collaboration
N/A
0 Ratings

9.1
91%
1 Rating
Access control
N/A
0 Ratings

9.1
91%
1 Rating
Attribute Ratings
- Opal is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
7.1
Cheetah Digital Customer Engagement Suite
71%
2 Ratings
9.2
Opal
92%
5 Ratings
Likelihood to Renew
Cheetah Digital Customer Engagement Suite
N/A
0 Ratings
10.0
Opal
100%
1 Rating
Support Rating
6.8
Cheetah Digital Customer Engagement Suite
68%
4 Ratings
Opal
N/A
0 Ratings
Likelihood to Recommend
Cheetah Digital Customer Engagement Suite
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesOpal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Social Media Manager
Alaska AirlinesAirlines/Aviation, 10,001+ employees
Pros
Cheetah Digital Customer Engagement Suite
- It offers social media tracking, which is a big competitive advantage against its rivals.
- Email targeting options are better than MailChimp.
- Good price.
Sales Specialist
OgilvyInternet, 10,001+ employees
Opal
- Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
- Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
- High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Director of Digital Marketing
SAP ConcurComputer Software, 5001-10,000 employees
Cons
Cheetah Digital Customer Engagement Suite
- I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
- Continue to improve the user interface to make all features more usable to their users.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesOpal
- No publishing capabilities, for the most part.
- No analytics tie-ins.
- Rather pricey.
- Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Verified User
Vice-President in Marketing
Management Consulting Company, 1-10 employeesPricing Details
Cheetah Digital Customer Engagement Suite
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—Opal
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Support Rating
Cheetah Digital Customer Engagement Suite
Cheetah Digital Customer Engagement Suite 6.8
Based on 4 answers
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
Sales Specialist
OgilvyInternet, 10,001+ employees
Opal
No score
No answers yet
No answers on this topic
Alternatives Considered
Cheetah Digital Customer Engagement Suite
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesOpal
You get for what you paid for. Opal has more features
Associate Community Manager
StarbucksMarketing and Advertising, 5001-10,000 employees
Return on Investment
Cheetah Digital Customer Engagement Suite
- It has raised costs due to its price, reducing ROI.
- However, we have gotten good results and great CPAs with them, improving margins.
- It has allowed us to be faster on testing, improving ROI in the long term.
Sales Specialist
OgilvyInternet, 10,001+ employees
Opal
- Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
- Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
- I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Social Media Manager
Alaska AirlinesAirlines/Aviation, 10,001+ employees