What users are saying about
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Top Rated
74 Ratings
39 Ratings
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Score 8.4 out of 100

MailerLite

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Top Rated
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • Cheetah Messaging ranks higher in 2 feature sets: Reporting & Analytics, Pre-Send Testing
  • MailerLite ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.9

Cheetah Messaging

79%
8.4

MailerLite

84%
MailerLite ranks higher in 6/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
8.5
85%
29 Ratings

Dynamic content

9.0
90%
11 Ratings
8.5
85%
29 Ratings

Ability to test dynamic content

7.5
75%
11 Ratings
6.9
69%
25 Ratings

Landing pages

7.0
70%
11 Ratings
8.2
82%
28 Ratings

A/B testing

8.0
80%
10 Ratings
8.7
87%
22 Ratings

Mobile optimization

9.0
90%
10 Ratings
8.5
85%
26 Ratings

Email deliverability reporting

8.0
80%
19 Ratings
9.0
90%
39 Ratings

List management

8.0
80%
11 Ratings
8.7
87%
30 Ratings

Triggered drip sequences

8.0
80%
9 Ratings
8.3
83%
23 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%
6.7

MailerLite

67%
Cheetah Messaging ranks higher in 3/3 features

Dashboards

7.5
75%
11 Ratings
6.0
60%
1 Rating

Standard reports

8.0
80%
11 Ratings
8.0
80%
31 Ratings

Custom reports

7.5
75%
11 Ratings
6.0
60%
1 Rating

Pre-Send Testing

7.8

Cheetah Messaging

78%
7.4

MailerLite

74%
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
7.4
74%
22 Ratings

Attribute Ratings

  • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
  • MailerLite is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
6.0

MailerLite

60%
33 Ratings

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings
9.1

MailerLite

91%
2 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating
8.6

MailerLite

86%
2 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings
9.4

MailerLite

94%
4 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

MailerLite

The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Humberto Colmenares | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

MailerLite

  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Angel Strunk | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

MailerLite

  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
Alexandra Renée Poelstra | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Cheetah Messaging Editions & Modules

Additional Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10

Starting Price

$10 per month

MailerLite Editions & Modules

Edition
Growing$101
Forever free plan$02
EnterpriseCustom pricing3
Advanced$214
  1. per month 3 users
  2. 1,000 subscribers
  3. per month
  4. per month Unlimited users
Additional Pricing Details
Additional 30% discount available to Non-profit organizations.

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

MailerLite

MailerLite 9.1
Based on 2 answers
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Alexandra Renée Poelstra | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

MailerLite

MailerLite 8.6
Based on 2 answers
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Sayre Ambrosio | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

MailerLite

MailerLite 9.4
Based on 4 answers
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

MailerLite

Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.For everything else, their customization is on par with Mailchimp and ConvertKit. Active and Hubspot have better analytics and reporting but their free tiers are very limited and pricey for startups like my business which does not have much ROI yet.
Philip Carino | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

MailerLite

  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Katie McKinlay | TrustRadius Reviewer

Screenshots

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