What users are saying about
39 Ratings
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Based on 39 reviews and ratings
MailerLite
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Top Rated
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 74 reviews and ratings
Feature Set Ratings
- Cheetah Messaging ranks higher in 2 feature sets: Reporting & Analytics, Pre-Send Testing
- MailerLite ranks higher in 1 feature set: Email & Online Marketing
Email & Online Marketing

7.9
Cheetah Messaging
79%

8.4
MailerLite
84%
MailerLite ranks higher in 6/9 features
MailerLite ranks higher in 6/9 features
WYSIWYG email editor

7.0
70%
11 Ratings

8.5
85%
29 Ratings
Dynamic content

9.0
90%
11 Ratings

8.5
85%
29 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings

6.9
69%
25 Ratings
Landing pages

7.0
70%
11 Ratings

8.2
82%
28 Ratings
A/B testing

8.0
80%
10 Ratings

8.7
87%
22 Ratings
Mobile optimization

9.0
90%
10 Ratings

8.5
85%
26 Ratings
Email deliverability reporting

8.0
80%
19 Ratings

9.0
90%
39 Ratings
List management

8.0
80%
11 Ratings

8.7
87%
30 Ratings
Triggered drip sequences

8.0
80%
9 Ratings

8.3
83%
23 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%

6.7
MailerLite
67%
Cheetah Messaging ranks higher in 3/3 features
Cheetah Messaging ranks higher in 3/3 features
Dashboards

7.5
75%
11 Ratings

6.0
60%
1 Rating
Standard reports

8.0
80%
11 Ratings

8.0
80%
31 Ratings
Custom reports

7.5
75%
11 Ratings

6.0
60%
1 Rating
Pre-Send Testing

7.8
Cheetah Messaging
78%

7.4
MailerLite
74%
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation

7.2
72%
3 Ratings

N/A
0 Ratings
Link Tracking

8.5
85%
3 Ratings

N/A
0 Ratings
Image Validation

7.8
78%
3 Ratings

N/A
0 Ratings
Inbox Display

7.4
74%
3 Ratings

N/A
0 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings

N/A
0 Ratings
Spam Testing

7.5
75%
3 Ratings

N/A
0 Ratings
Email Previews

8.7
87%
3 Ratings

7.4
74%
22 Ratings
Attribute Ratings
- Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
- MailerLite is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings

6.0
MailerLite
60%
33 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings

9.1
MailerLite
91%
2 Ratings
Usability

4.0
Cheetah Messaging
40%
1 Rating

8.6
MailerLite
86%
2 Ratings
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings

9.4
MailerLite
94%
4 Ratings
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesMailerLite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Director of Social Media Marketing
Pedagogía Musical ActivaE-Learning, 1-10 employees
Pros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
MailerLite
- Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
- Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
- Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Blogger Coach
Next Level BloggingProfessional Training & Coaching, 1-10 employees
Cons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesMailerLite
- I would add more types of inbox previews so people can see their campaigns across more channels
- Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
- Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
- I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
- I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
THE MAVEN
ALL MAVENMarketing & Advertising, 11-50 employees
Pricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Cheetah Messaging Editions & Modules
—
Additional Pricing Details
—MailerLite
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10
Starting Price
$10 per month
MailerLite Editions & Modules
Edition
Growing | $101 |
---|---|
Forever free plan | $02 |
Enterprise | Custom pricing3 |
Advanced | $214 |
- per month 3 users
- 1,000 subscribers
- per month
- per month Unlimited users
Additional Pricing Details
Additional 30% discount available to Non-profit organizations.Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesMailerLite
MailerLite 9.1
Based on 2 answers
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
THE MAVEN
ALL MAVENMarketing & Advertising, 11-50 employees
Usability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesMailerLite
MailerLite 8.6
Based on 2 answers
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Author
Sayre Ambrosio - Queen of TabooWriting & Editing, 1-10 employees
Support Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesMailerLite
MailerLite 9.4
Based on 4 answers
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help

Verified User
Manager in Marketing
Marketing & Advertising Company, 1-10 employeesAlternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
MailerLite
Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.For everything else, their customization is on par with Mailchimp and ConvertKit. Active and Hubspot have better analytics and reporting but their free tiers are very limited and pricey for startups like my business which does not have much ROI yet.
Writer and Virtual Assistant
FreelanceOutsourcing/Offshoring, 1-10 employees
Return on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesMailerLite
- Gives us the ability to track the popularity of content in our email as well as who has read the content.
- The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
- The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
- Helps our company to be more transparent and communicate more effectively.
Corporate Recruiter
BoostabilityMarketing and Advertising, 201-500 employees