Cheetah Messaging vs MailerLite

Likelihood to Recommend

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

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Verified User

Team Lead in Information Technology

Entertainment Company, 51-200 employees

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MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.

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Katie McKinlay

Corporate Recruiter

BoostabilityMarketing and Advertising, 201-500 employees

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Feature Rating Comparison

Cheetah Messaging

MailerLite

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cheetah Messaging

MailerLite

Dashboards

Standard reports

Custom reports

Cheetah Messaging

MailerLite

Email Previews

Pros

Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez

BI Engineer II

Answer Financial Inc.Insurance, 201-500 employees

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What MailerLite does really well is providing small businesses on small budgets the opportunity to create attractive and easy peasy landing pages without breaking the bank.
MailerLite over the last year has really stepped up its game by integrating with popular third-party tools to help small businesses work smarter by creating automated systems and processes.
Their online educational webinars and training videos have improved tremendously in helping to educate small business owners on how to use email marketing more effectively.

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Ayo Bamgbose, Assoc CIPD, MSc

Online digital business coach

Social Media Design SchoolE-Learning, 1-10 employees

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Cons

The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Verified User

Professional in Marketing

Automotive Company, 51-200 employees

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Automations can be quite limited when one wants a slight more involved workflow.
The onboarding process can be quite cumbersome with their approvals - they don't say why if you're not.
Their affiliate program - a better deal and better support for attributions.

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Craige Hardel

Founder

Hardel Enterprise SolutionsMarketing and Advertising, 1-10 employees

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Likelihood to Renew

Cheetah Messaging 7.6

Based on 3 answers

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Usability

Cheetah Messaging 4.0

Based on 1 answer

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Cheetah Messaging 2.0

Based on 2 answers

Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.

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Verified User

Strategist in Marketing

Human Resources Company, 10,001+ employees

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Compared to products like Constant Contact, MailerLite is much more cost appropriate, and is easier to use. The only downside is that Constant Contact has some additional functionality for live events that MailerLite doesn't offer, like text to join, but unless you are speaking at or holding live events often the added cost for Constant Contact doesn't make sense for startups or small businesses.

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Verified User

Consultant in Marketing

Public Relations and Communications Company, 1-10 employees

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Return on Investment

Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Verified User

Manager in Marketing

Insurance Company, 51-200 employees

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While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.

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Abigail Nwaocha

Internet Marketing Manager

The Growth MetricArchitecture & Planning, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Cheetah Messaging Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$10*

* 2500 subscribers

MailerLite Editions & Modules

Edition

Premium plan	$10¹
Forever free plan	$0¹
Premium plan for small business	$30²
Premium plan for medium businesses	$50³
Premium plan	$15⁴

1,000 subscribers
5000 subscribers
10,000 subscribers
2,500 subscribers

Additional Pricing Details

Sign up for an annual plan and receive a 30% discount. Additional 30% discount available to Non-profit organizations.

Rating Summary

Cheetah Messaging

MailerLite

Cheetah Messaging

MailerLite

Cheetah Messaging

MailerLite

Cheetah Messaging

MailerLite

Likelihood to Recommend