CommerceV3 vs. Ecwid by Lightspeed

I believe CommerceV3 (CV3) is best suited for small to mid-level catalog companies. You would want to make sure to integrate CV3 with your back end system or you'll be doing a lot of manual entries or manipulating data for table uploads. You can easily manage the templates in CV3 with a basic knowledge of HTML and work up from there

Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.

Incentivized

• CV3 provides us a plethora of marketing tools to customize offers and campaigns to our customers. I've used BigCommerce and Shopify and neither comes close to the capability of fine tuning sales, offers, and discounts by product, category, customer and more.
• The purpose of partnering with any e-commerce platform is to provide a secure site and stable checkout process for our customers. CV3 has been amazing at keeping our site up and running through peak traffic and attempted hacks. The checkout process has been rock solid and also integrates seamlessly with PayPal. I've used Amazon Payments in the past without incident, but decided to end that option due to Amazon's policies.
• CV3's architecture on the back-end is designed to be plain and simple which provides an easy-to-use interface to streamline our work. The template driven structure to manage the front-end will become a favorite for most programmers in no time at all. In fact, I'm not a programmer, but do customization and design changes almost on a daily basis with ease. Any changes made to a template may be viewed on a staging server before pushing live. Templates, as well as other data may be downloaded any time for backups. Exports and imports of product data is simple and powerful allowing me to change massive amounts of data easily.
• Customer support is always a contentious issue with most providers, however, CV3 has by far been the best I've encountered in over 30+ years of experience with software vendors. They are very responsive and escalate the issue to the proper person without having the redundancy you experience with so many other companies. They understand the issue the first time, and tell you the truth.
• Any e-commerce business is about shipping. CV3 has the most powerful tools to control shipping. It will challenge the most creative minds on how to best merchandise products based on weight, dollar amount, global geographical location, dimensions, category, exception rules, by carrier, all the way down to the sku level which can have it's own set of rules. It gets complicated, but it works great and ties in with the promotional features as well.

• Clarity - there has been very little confusion and need to reach out to Customer Support for help
• Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
• Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.

• An area I'd like to see enhanced is the sku level pricing calendar. You can set specials prices to start and stop at certain dates and times, but it's fixed to certain years. You can't have your chosen items go to seasonal pricing every year at the same time, you have to change the years each year.
• There are multiple product setups: basic, parent with children, and sub-products. Each type exports on the same datasheet all intermingled and this can be tedious isolating the different types for editing and re-import.
• Vendor and Brand are data points on each item, but they are not controlled by a table. We end up with the same vendor or brand misspelled multiple times.
• There is no FTP capability (PCI issue?) and no blog site with the parent domain. These have to be handled using a separate sub-domain.
• The shipping calculator for customers should be available anywhere there is a shipping option presented during checkout.
• Faster live times. Currently, it takes about 5 to 10 minutes to see template/product changes pushed to the live cdn.

• Recurring billing - ability to bill subscription customers without having to go to my payment gateway
• Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
• Expensive customization - if you want to customize anything, it is very expensive

The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.

Incentivized

I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.

Always available. Very reliable

Good overall performance both in desktop and mobile

I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.

Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate

In my view, CV3 meets our needs better by allowing us a much easier way to manage the front end the way the templates are structured. BigCommerce recommended using an FTP tool to download, modify, then upload. Shopify has some very sophisticated templates, which, in my mind, required a senior level programmer or lots of outsourcing for even minor changes. Neither of the other systems come close to CV3's marketing capabilities through their promotional tool without any add-ons. Shopify, for example, is stripped down and if you want a certain feature you have to find one of their approved partners, sign-up, integrate the feature and hope it works. To purchase all the features we're currently using in CV3 you'd have quite a list (and expense) of partners. Examples would be enhanced shipping capabilities or the ability to customize a product purchase. CV3 has features specifically geared for a catalog company, like request forms and capturing key codes. Plus, built-in rewards program, wishlist, gift certificates, bulk email, and data feeds for Google Shopper, Channel Advisor and SingleFeed.

We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.

Incentivized

Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services

• One positive impact has been the use of product reviews. This feature has helped us weed out bad products and promote good ones while allowing customers to share their experience.
• It's a fixed fee user agreement which favors increasing sales.
• The stability of the checkout process has helped conversions and lowered support.
• Having integrated inventory with our back end has helped meet customer expectations.
• The promotional capabilities of CV3 has allowed us to provide new and different offers keeping customers engaged.

• We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
• It can be implemented quickly for basic online stores.
• Once the system is configured, ROI will dramatically go up.

Incentivized