What users are saying about
4 Ratings
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Comscore Ad Metrix

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Anonymous | TrustRadius Reviewer

Echobot

Echobot is ideal for one-click customer research for sales agents and data mining for marketing purposes.
David Johannes Franck | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Comscore Ad Metrix
Echobot
8.2
Advanced search
Comscore Ad Metrix
Echobot
8.2
Identification of new leads
Comscore Ad Metrix
Echobot
7.9
List quality
Comscore Ad Metrix
Echobot
8.2
List upload/download
Comscore Ad Metrix
Echobot
9.1
Ideal customer targeting
Comscore Ad Metrix
Echobot
7.0
Load time/data access
Comscore Ad Metrix
Echobot
8.8

Sales Intelligence Data Standards

Comscore Ad Metrix
Echobot
8.4
Contact information
Comscore Ad Metrix
Echobot
8.5
Company information
Comscore Ad Metrix
Echobot
8.5
Industry information
Comscore Ad Metrix
Echobot
8.2

Data Augmentation & Lead Qualification

Comscore Ad Metrix
Echobot
7.6
Lead qualification process
Comscore Ad Metrix
Echobot
7.3
Salesforce integration
Comscore Ad Metrix
Echobot
7.7
Company/business profiles
Comscore Ad Metrix
Echobot
8.5
Alerts and reminders
Comscore Ad Metrix
Echobot
7.6
Data hygiene
Comscore Ad Metrix
Echobot
8.2
Automatic data refresh
Comscore Ad Metrix
Echobot
6.4
Tags
Comscore Ad Metrix
Echobot
7.0
Filters and segmentation
Comscore Ad Metrix
Echobot
7.9

Pros

Comscore Ad Metrix

  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
Anonymous | TrustRadius Reviewer

Echobot

  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Nicola Siebert | TrustRadius Reviewer

Cons

Comscore Ad Metrix

  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
Joseph Alleruzzo | TrustRadius Reviewer

Echobot

  • People who have left a company are still listed.
Frank Lehner | TrustRadius Reviewer

Support Rating

Comscore Ad Metrix

Comscore Ad Metrix 8.0
Based on 1 answer
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer

Echobot

No score
No answers yet
No answers on this topic

Alternatives Considered

Comscore Ad Metrix

They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Anonymous | TrustRadius Reviewer

Echobot

Good overview in the German market.
Frank Lehner | TrustRadius Reviewer

Return on Investment

Comscore Ad Metrix

  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
Anonymous | TrustRadius Reviewer

Echobot

  • Massive time saver for sales customer research.
David Johannes Franck | TrustRadius Reviewer

Screenshots

Pricing Details

Comscore Ad Metrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Echobot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Comscore Ad Metrix
7.3
Echobot
8.5

Support Rating

Comscore Ad Metrix
8.0
Echobot

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