What users are saying about
18 Ratings
2 Ratings
18 Ratings
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Score 9.7 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Feature Set Ratings

    SEO

    7.3

    ContentKing

    73%

    MatchCraft

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 4/4 features

    Page grader

    7.7
    77%
    11 Ratings
    N/A
    0 Ratings

    Competitive analysis

    5.3
    53%
    3 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    8.2
    82%
    14 Ratings
    N/A
    0 Ratings

    Site recommendations

    7.9
    79%
    12 Ratings
    N/A
    0 Ratings

    SEO Channels

    7.8

    ContentKing

    78%

    MatchCraft

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features

    Local SEO

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Global SEO

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.8

    ContentKing

    88%

    MatchCraft

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features

    Multi-domain support

    9.1
    91%
    10 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    8.6
    86%
    11 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ContentKing is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.8

    ContentKing

    88%
    14 Ratings
    8.0

    MatchCraft

    80%
    1 Rating

    Likelihood to Renew

    9.1

    ContentKing

    91%
    1 Rating

    MatchCraft

    N/A
    0 Ratings

    Usability

    8.1

    ContentKing

    81%
    6 Ratings

    MatchCraft

    N/A
    0 Ratings

    Support Rating

    9.1

    ContentKing

    91%
    6 Ratings

    MatchCraft

    N/A
    0 Ratings

    Implementation Rating

    8.2

    ContentKing

    82%
    1 Rating

    MatchCraft

    N/A
    0 Ratings

    Likelihood to Recommend

    ContentKing

    The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
    Gerry White | TrustRadius Reviewer

    MatchCraft

    If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
    Anonymous | TrustRadius Reviewer

    Pros

    ContentKing

    • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
    • Insights for page-specific action points based on different data streams.
    • Identifying technical and on-page website issues.
    Jarik Oosting | TrustRadius Reviewer

    MatchCraft

    • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
    • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
    • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
    Anonymous | TrustRadius Reviewer

    Cons

    ContentKing

    • It is a single host only, which means that if your website spans mulitple subdomains it falls down
    • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
    • Some of the issues it highlights aren't always issues, and so you need an expert user
    Gerry White | TrustRadius Reviewer

    MatchCraft

    • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
    • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
    • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    ContentKing

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    MatchCraft

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    ContentKing

    ContentKing 9.1
    Based on 1 answer
    Because it does its job very well.
    Anonymous | TrustRadius Reviewer

    MatchCraft

    No score
    No answers yet
    No answers on this topic

    Usability

    ContentKing

    ContentKing 8.1
    Based on 6 answers
    Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
    Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

    MatchCraft

    No score
    No answers yet
    No answers on this topic

    Support Rating

    ContentKing

    ContentKing 9.1
    Based on 6 answers
    They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
    Juliette Tholey | TrustRadius Reviewer

    MatchCraft

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    ContentKing

    ContentKing 8.2
    Based on 1 answer
    Very easy to set up.
    Anonymous | TrustRadius Reviewer

    MatchCraft

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    ContentKing

    Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
    Anonymous | TrustRadius Reviewer

    MatchCraft

    The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
    Anonymous | TrustRadius Reviewer

    Return on Investment

    ContentKing

    • My website health score went from 700 tot 986/1,00 in three years time.
    • The authority of my website went from 1,9 to 2,6 in three years time.
    • The visitors to my website climbed from 10/day to 60/day in three years time.
    Christine Bonheure | TrustRadius Reviewer

    MatchCraft

    • It has allowed the company to handle a higher volume of campaigns at the same time.
    • Click costs have been reduced across almost all campaigns while click rates have increased.
    • Budget management (under/overspending) has been improved.
    Anonymous | TrustRadius Reviewer

    Screenshots

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