What users are saying about
6 Ratings
1 Ratings
6 Ratings
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Score 9.1 out of 100
1 Ratings
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Score 8 out of 100

Likelihood to Recommend

ContentKing

ContentKing is well suited if your are managing different blogs or ecommerce stores and you need to keep an eye on any changes made. Good pricing structure based on the number of pages you have. You will be sure that you’re monitoring your sites effectively and staying on top of problems before they occur.
Juliette Tholey | TrustRadius Reviewer

MatchCraft

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

ContentKing
8.6
MatchCraft
Page grader
ContentKing
8.6
MatchCraft
Site audit / diagnostics
ContentKing
8.9
MatchCraft
Site recommendations
ContentKing
8.4
MatchCraft

SEO Channels

ContentKing
9.1
MatchCraft
Global SEO
ContentKing
9.1
MatchCraft

SEO Platform & Account Management

ContentKing
8.8
MatchCraft
Multi-domain support
ContentKing
9.1
MatchCraft
Integration with web analytics tools
ContentKing
8.5
MatchCraft

Pros

ContentKing

  • Easy first setup and monitoring
  • Easy notification settings
  • Real time notifications are very easy to understand and use
  • Excellent tool at a very good price
eric basiches | TrustRadius Reviewer

MatchCraft

  • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
  • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
  • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
Anonymous | TrustRadius Reviewer

Cons

ContentKing

  • None so far.
Hans Buis | TrustRadius Reviewer

MatchCraft

  • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
  • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
  • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
Anonymous | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.8
Based on 5 answers
The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.
Rodion Melnikov | TrustRadius Reviewer

MatchCraft

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.3
Based on 5 answers
They are available to answer your questions through a convenient chat box module inside the app. In addition, they are very responsive over email and have many resources on their blog to improve your SEO practices. They also include resources to common set up scenarios so you can get to using ContentKing quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

MatchCraft

No score
No answers yet
No answers on this topic

Alternatives Considered

ContentKing

The difference with regular crawling tool is that ContentKing offers real time monitoring and HTTP header snapshots. You can also have issue tracking and history per URLs.
Juliette Tholey | TrustRadius Reviewer

MatchCraft

The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
Anonymous | TrustRadius Reviewer

Return on Investment

ContentKing

  • Saves huge amount of time on crawling websites individually.
  • Quick way to find wrong implementations of tags such as no-index tags etc.
eric basiches | TrustRadius Reviewer

MatchCraft

  • It has allowed the company to handle a higher volume of campaigns at the same time.
  • Click costs have been reduced across almost all campaigns while click rates have increased.
  • Budget management (under/overspending) has been improved.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

MatchCraft

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ContentKing
9.1
MatchCraft
8.0

Usability

ContentKing
8.8
MatchCraft

Support Rating

ContentKing
9.3
MatchCraft

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