What users are saying about
11 Ratings
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Top Rated
315 Ratings
11 Ratings
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Score 7.5 out of 100

Keap

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Top Rated
315 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
LaMeshia Conley | TrustRadius Reviewer

Keap

Keap is a great tool to use in any kind of business that is wanting to track where their revenue is coming from and stay top of mind of any leads that either did not engage with your product or service or continue to nurture existing clients and customers. Keap would be very beneficial to other law offices and other private practices.
Adam Hundley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ConvertKit
7.0
Keap
7.4
WYSIWYG email editor
ConvertKit
5.0
Keap
7.7
Dynamic content
ConvertKit
7.0
Keap
6.7
Ability to test dynamic content
ConvertKit
7.0
Keap
5.0
Landing pages
ConvertKit
7.0
Keap
7.6
A/B testing
ConvertKit
7.0
Keap
6.5
Mobile optimization
ConvertKit
6.5
Keap
7.0
Email deliverability reporting
ConvertKit
8.0
Keap
8.5
List management
ConvertKit
6.5
Keap
8.9
Triggered drip sequences
ConvertKit
9.0
Keap
8.5

Reporting & Analytics

ConvertKit
6.7
Keap
7.4
Dashboards
ConvertKit
5.5
Keap
7.0
Standard reports
ConvertKit
5.5
Keap
7.8
Custom reports
ConvertKit
9.0
Keap
7.2

Pre-Send Testing

ConvertKit
8.5
Keap
URL Validation
ConvertKit
9.0
Keap
Link Tracking
ConvertKit
9.0
Keap
Image Validation
ConvertKit
9.0
Keap
Inbox Display
ConvertKit
7.0
Keap
Email Accessibility Tools
ConvertKit
9.0
Keap
Spelling and Grammar Check
ConvertKit
9.0
Keap
Spam Testing
ConvertKit
9.0
Keap
Email Previews
ConvertKit
7.0
Keap

Lead Management

ConvertKit
Keap
8.0
Lead nurturing
ConvertKit
Keap
8.4
Lead scoring and grading
ConvertKit
Keap
7.2
Data quality management
ConvertKit
Keap
7.3
Automated sales alerts and tasks
ConvertKit
Keap
9.0

Campaign Management

ConvertKit
Keap
8.0
Calendaring
ConvertKit
Keap
8.6
Event/webinar marketing
ConvertKit
Keap
7.3

Social Media Marketing

ConvertKit
Keap
5.4
Social sharing and campaigns
ConvertKit
Keap
5.7
Social profile integration
ConvertKit
Keap
5.0

Platform & Infrastructure

ConvertKit
Keap
7.0
API
ConvertKit
Keap
8.2
Role-based workflow & approvals
ConvertKit
Keap
7.6
Customizability
ConvertKit
Keap
7.4
Integration with Salesforce.com
ConvertKit
Keap
6.0
Integration with Microsoft Dynamics CRM
ConvertKit
Keap
6.5
Integration with SugarCRM
ConvertKit
Keap
6.0

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Anonymous | TrustRadius Reviewer

Keap

  • Welcomes new prospects warmly via onboarding campaign
  • Simple, reliable eCourse delivery via content campaigns
  • Follows up on failed credit cards automatically - genius!
  • Allows me to track and tag behavior, so people are only getting information I know they are interested in. (Who knew automation could be so PERSONAL??!)
  • Allows my team to solve any admin difficulties easily, because everyone can see what's going on in a person's record, or in a given campaign.
  • Gives me a way to get creative with my sales and marketing
  • Makes me seem like I've got a MUCH bigger team than I actually do/very professional
Samantha Bennett | TrustRadius Reviewer

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
LaMeshia Conley | TrustRadius Reviewer

Keap

  • The landing page builder is functional, but is quite lacking
  • The email builder is solid, but it would be nice to be able to embed images inline and wrap the text
  • Reporting is powerful, but not intuitive
  • Reporting needs more visuals like pie charts, etc.
Wes Schaeffer | TrustRadius Reviewer

Likelihood to Renew

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 7.5
Based on 38 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 7.0
Based on 21 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Stacey Stearns | TrustRadius Reviewer

Reliability and Availability

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 10.0
Based on 11 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Anonymous | TrustRadius Reviewer

Performance

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 10.0
Based on 11 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 7.0
Based on 27 answers
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Anonymous | TrustRadius Reviewer

In-Person Training

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Anonymous | TrustRadius Reviewer

Implementation Rating

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 8.0
Based on 16 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

ConvertKit

Anonymous | TrustRadius Reviewer

Keap

The simplicity that comes with Keap is unbeatable. The amount of times that a campaign has to be done in Keap specifically because of the features that are available - such as easy HTTP Posts, and Merge Fields options - is too many to count. The other platforms are great, but not as focused on bringing ease to automation like it's supposed to be.
McKenna Branaghan | TrustRadius Reviewer

Scalability

ConvertKit

No score
No answers yet
No answers on this topic

Keap

Keap 8.5
Based on 3 answers
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Anonymous | TrustRadius Reviewer

Keap

  • We are going to hit the million dollar mark later this year and I would say 30-40% of our leads come from our email campaigns.
  • Our industry makes it very difficult to reach coaches by phone or in person. The only way to communicate with them is through email. Keap is essential for our business.
  • During the pandemic, Keap worked with us as our revenue tanked. We still grew our customer base through Keap.
Todd DeNoyer | TrustRadius Reviewer

Screenshots

Pricing Details

ConvertKit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ConvertKit Editions & Modules

Edition
Creator$29.001
Creator Pro$59.001
  1. Per Month
Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Keap Editions & Modules

Edition
Lite$79.001
Pro$159.001
Max$199.001
  1. Per Month
Additional Pricing Details
Pricing starts as low as $79.00. Get started growing your business and learn more about our pricing and features at https://keap.com/pricing. All plans start with 1 user and 500 contacts. The price is $30.00 for each additional user.

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