ConvertKit vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.7 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Keap
Score 8.1 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
ConvertKitKeap
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
ConvertKitKeap
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
ConvertKitKeap
Considered Both Products
ConvertKit

No answer on this topic

Keap
Chose Keap
Keap functionality and ease of use are better for me - being able to tie everything into one package and not have the laborious task of repeat data entry, maintaining several places where information needs to be stored and updated increase my business accuracy of the …
Chose Keap
Out of everything listed, Keap (formerly Infusionsoft) would be my least preferred option. When we first decided to work with it, we were enthusiastic about its new look and features they added, but we ended up encountering many similar issues that we had with Infusionsoft. …
Chose Keap
I actually prefer to use some of these other platforms over Keap/Infusionsoft, however for this particular client we had implemented Keap more than 5 years ago when it was the only platform available to choose from. The problem now is that there are over 200,000 people on the …
Top Pros
Top Cons
Features
ConvertKitKeap
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
9.5
3 Ratings
15% above category average
Keap
7.1
150 Ratings
24% above category average
WYSIWYG email editor8.03 Ratings8.750 Ratings
Dynamic content10.03 Ratings8.447 Ratings
Ability to test dynamic content10.03 Ratings00 Ratings
Landing pages8.03 Ratings6.6134 Ratings
A/B testing10.03 Ratings6.310 Ratings
Mobile optimization9.93 Ratings7.1124 Ratings
Email deliverability reporting10.03 Ratings7.5149 Ratings
List management9.93 Ratings8.3147 Ratings
Triggered drip sequences10.03 Ratings8.949 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
9.0
3 Ratings
14% above category average
Keap
6.8
148 Ratings
18% above category average
Dashboards8.93 Ratings7.055 Ratings
Standard reports8.93 Ratings6.5144 Ratings
Custom reports9.02 Ratings6.7136 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
10.0
3 Ratings
16% above category average
Keap
-
Ratings
URL Validation10.02 Ratings00 Ratings
Link Tracking10.02 Ratings00 Ratings
Image Validation10.02 Ratings00 Ratings
Inbox Display10.03 Ratings00 Ratings
Email Accessibility Tools10.02 Ratings00 Ratings
Spelling and Grammar Check10.02 Ratings00 Ratings
Spam Testing10.02 Ratings00 Ratings
Email Previews10.03 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ConvertKit
-
Ratings
Keap
7.6
29 Ratings
53% above category average
Task management00 Ratings8.320 Ratings
Billing and invoicing management00 Ratings7.616 Ratings
Reporting00 Ratings6.727 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ConvertKit
-
Ratings
Keap
8.0
151 Ratings
38% above category average
Lead nurturing automation00 Ratings8.3146 Ratings
Lead scoring and grading00 Ratings7.1128 Ratings
Data quality management00 Ratings7.1129 Ratings
Automated sales alerts and tasks00 Ratings8.5138 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ConvertKit
-
Ratings
Keap
7.7
89 Ratings
38% above category average
Calendaring00 Ratings8.488 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ConvertKit
-
Ratings
Keap
6.1
142 Ratings
8% above category average
API00 Ratings6.8126 Ratings
Role-based workflow & approvals00 Ratings7.3108 Ratings
Customizability00 Ratings7.0138 Ratings
Third-party software integrations00 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
Best Alternatives
ConvertKitKeap
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Nimble
Nimble
Score 7.5 out of 10
Enterprises
Litmus
Litmus
Score 8.9 out of 10
Agile CRM
Agile CRM
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitKeap
Likelihood to Recommend
9.9
(3 ratings)
8.3
(209 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(40 ratings)
Usability
-
(0 ratings)
5.2
(25 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
9.1
(6 ratings)
Support Rating
-
(0 ratings)
9.1
(26 ratings)
In-Person Training
-
(0 ratings)
9.1
(6 ratings)
Online Training
-
(0 ratings)
8.6
(7 ratings)
Implementation Rating
-
(0 ratings)
8.0
(8 ratings)
Configurability
-
(0 ratings)
2.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
ConvertKitKeap
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
ConvertKit
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
ConvertKit
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Read full review
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
ConvertKit
No answers on this topic
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Usability
ConvertKit
No answers on this topic
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
ConvertKit
No answers on this topic
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
ConvertKit
No answers on this topic
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Support Rating
ConvertKit
No answers on this topic
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
ConvertKit
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
Read full review
Online Training
ConvertKit
No answers on this topic
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
Read full review
Implementation Rating
ConvertKit
No answers on this topic
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review
Alternatives Considered
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Scalability
ConvertKit
No answers on this topic
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Return on Investment
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Read full review
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.