What users are saying about
15 Ratings
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Top Rated
352 Ratings
15 Ratings
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Score 8.4 out of 100

Keap

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Top Rated
352 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

  • ConvertKit ranks higher in 1 feature set: Email & Online Marketing
  • Keap ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

6.9

ConvertKit

69%
6.8

Keap

68%
Keap ranks higher in 5/9 features

WYSIWYG email editor

4.9
49%
2 Ratings
7.6
76%
49 Ratings

Dynamic content

6.9
69%
2 Ratings
5.8
58%
46 Ratings

Ability to test dynamic content

6.9
69%
2 Ratings
2.0
20%
14 Ratings

Landing pages

6.9
69%
2 Ratings
7.2
72%
119 Ratings

A/B testing

6.9
69%
2 Ratings
6.0
60%
9 Ratings

Mobile optimization

6.4
64%
2 Ratings
6.9
69%
111 Ratings

Email deliverability reporting

8.0
80%
2 Ratings
8.2
82%
182 Ratings

List management

6.4
64%
2 Ratings
8.6
86%
132 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
8.6
86%
48 Ratings

Reporting & Analytics

6.6

ConvertKit

66%
7.4

Keap

74%
Keap ranks higher in 2/3 features

Dashboards

5.4
54%
2 Ratings
6.5
65%
54 Ratings

Standard reports

5.4
54%
2 Ratings
8.1
81%
131 Ratings

Custom reports

9.0
90%
1 Rating
7.6
76%
121 Ratings

Pre-Send Testing

8.5

ConvertKit

85%

Keap

Feature Set Not Supported
N/A
ConvertKit ranks higher in 8/8 features

URL Validation

9.0
90%
1 Rating
N/A
0 Ratings

Link Tracking

9.0
90%
1 Rating
N/A
0 Ratings

Image Validation

9.0
90%
1 Rating
N/A
0 Ratings

Inbox Display

6.9
69%
2 Ratings
N/A
0 Ratings

Email Accessibility Tools

9.0
90%
1 Rating
N/A
0 Ratings

Spelling and Grammar Check

9.0
90%
1 Rating
N/A
0 Ratings

Spam Testing

9.0
90%
1 Rating
N/A
0 Ratings

Email Previews

6.9
69%
2 Ratings
N/A
0 Ratings

Lead Management

ConvertKit

Feature Set Not Supported
N/A
8.0

Keap

80%
Keap ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.6
86%
131 Ratings

Lead scoring and grading

N/A
0 Ratings
7.2
72%
115 Ratings

Data quality management

N/A
0 Ratings
7.1
71%
116 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
9.1
91%
124 Ratings

Campaign Management

ConvertKit

Feature Set Not Supported
N/A
7.7

Keap

77%
Keap ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.4
84%
78 Ratings

Event/webinar marketing

N/A
0 Ratings
7.0
70%
13 Ratings

Social Media Marketing

ConvertKit

Feature Set Not Supported
N/A
4.4

Keap

44%
Keap ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
4.9
49%
14 Ratings

Social profile integration

N/A
0 Ratings
4.0
40%
14 Ratings

Platform & Infrastructure

ConvertKit

Feature Set Not Supported
N/A
6.3

Keap

63%
Keap ranks higher in 6/6 features

API

N/A
0 Ratings
8.0
80%
111 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.5
75%
95 Ratings

Customizability

N/A
0 Ratings
7.3
73%
123 Ratings

Integration with Salesforce.com

N/A
0 Ratings
5.0
50%
4 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
5.0
50%
5 Ratings

Integration with SugarCRM

N/A
0 Ratings
5.0
50%
4 Ratings

Attribute Ratings

  • Keap is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.5

ConvertKit

65%
2 Ratings
8.3

Keap

83%
194 Ratings

Likelihood to Renew

ConvertKit

N/A
0 Ratings
7.5

Keap

75%
38 Ratings

Usability

ConvertKit

N/A
0 Ratings
6.0

Keap

60%
22 Ratings

Availability

ConvertKit

N/A
0 Ratings
9.1

Keap

91%
11 Ratings

Performance

ConvertKit

N/A
0 Ratings
9.1

Keap

91%
11 Ratings

Support Rating

ConvertKit

N/A
0 Ratings
8.3

Keap

83%
29 Ratings

In-Person Training

ConvertKit

N/A
0 Ratings
8.6

Keap

86%
5 Ratings

Online Training

ConvertKit

N/A
0 Ratings
9.5

Keap

95%
5 Ratings

Implementation Rating

ConvertKit

N/A
0 Ratings
8.0

Keap

80%
16 Ratings

Configurability

ConvertKit

N/A
0 Ratings
2.0

Keap

20%
1 Rating

Ease of integration

ConvertKit

N/A
0 Ratings
1.0

Keap

10%
1 Rating

Product Scalability

ConvertKit

N/A
0 Ratings
8.6

Keap

86%
3 Ratings

Vendor post-sale

ConvertKit

N/A
0 Ratings
6.0

Keap

60%
1 Rating

Vendor pre-sale

ConvertKit

N/A
0 Ratings
1.0

Keap

10%
1 Rating

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review

Keap (formerly Infusionsoft)

Keap is a solid CRM with everything needed for a business, but what it makes a bit lagging is it's not easy to use. Need to be trained before using it, but there are a lot of resources/training materials available to train ourselves. Overall, it is highly recommended with multiple features in it.
Read full review

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Read full review

Keap (formerly Infusionsoft)

  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review

Keap (formerly Infusionsoft)

  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review

Pricing Details

ConvertKit

Starting Price

$29 per month

Editions & Modules

ConvertKit editions and modules pricing
EditionModules
Creator$29.001
Creator Pro$59.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Keap

Starting Price

$129 per month

Editions & Modules

Keap editions and modules pricing
EditionModules
Pro$129.001
Max$199.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

All plans awith 1 user and 500 contacts. The price is $30.00 for each additional user.

Get Pricing

Likelihood to Renew

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review

Usability

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review

Reliability and Availability

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review

Performance

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review

Support Rating

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review

In-Person Training

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
Read full review

Online Training

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Read full review

Implementation Rating

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review

Alternatives Considered

ConvertKit

Read full review

Keap (formerly Infusionsoft)

Keap, compared to Mailchimp, AWeber, and SendFox, is a complete solution. The latter 3 are primarily for email and don't have the same flexibility by themselves for a campaign or email automation. Keap, compared to Typeform, is similar, but Typeform does form building better. There are more options for customization in Typeform.
Read full review

Scalability

ConvertKit

No answers on this topic

Keap (formerly Infusionsoft)

You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review

Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Read full review

Keap (formerly Infusionsoft)

  • I recently created a FB ads funnel with Keap that brought a 2.29 ROI. That's right - with some simple automation, I was able to more than double my money. #happyentrepreneur
  • Keap's automation has made my business SUSTAINABLE. So if I'm on vacation, or out sick, or just busy with a new project, Keap insures that I'm staying on top of everything.
  • Keap has allowed me to sell and deliver programs priced from 99 cents to $10k, fill 100+ person events, launch books, fill a retreat in Belize, deliver a podcast, create a thriving membership site and generate enough profit that I don't have to do anything else to support myself and my family.
Read full review

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