TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ConvertKit

    Score8.2 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    ConvertKitKeap
    Editions & Modules
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    ConvertKitKeap
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    ConvertKitKeap
    Considered Both Products
    ConvertKit
    No answer on this topic
    Thryv
    Chose Keap
    Keap functionality and ease of use are better for me - being able to tie everything into one package and not have the laborious task of repeat data entry, maintaining several places where information needs to be stored and updated increase my business accuracy of the …
    Incentivized
    Chose Keap
    I actually prefer to use some of these other platforms over Keap/Infusionsoft, however for this particular client we had implemented Keap more than 5 years ago when it was the only platform available to choose from. The problem now is that there are over 200,000 people on the …
    Incentivized
    Chose Keap
    Out of everything listed, Keap (formerly Infusionsoft) would be my least preferred option. When we first decided to work with it, we were enthusiastic about its new look and features they added, but we ended up encountering many similar issues that we had with Infusionsoft. …
    Incentivized
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    87%
    Would buy again
    74 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    92%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    87%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    90%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    95%
    Implementation went as expected
    69 Answers
    Features
    ConvertKitKeap
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ConvertKit and Keap
    Feature
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    Keap
    5.9
    152 Ratings
    28% below category average
    WYSIWYG email editor9.06 Ratings9.050 Ratings
    Dynamic content8.76 Ratings8.947 Ratings
    Ability to test dynamic content8.76 Ratings00 Ratings
    Landing pages8.36 Ratings4.0136 Ratings
    A/B testing8.46 Ratings6.410 Ratings
    Mobile optimization9.76 Ratings4.5126 Ratings
    Email deliverability reporting9.76 Ratings4.5151 Ratings
    List management8.06 Ratings4.5149 Ratings
    Triggered drip sequences8.46 Ratings9.049 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ConvertKit and Keap
    Feature
    ConvertKit
    8.2
    6 Ratings
    7% above category average
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards8.36 Ratings7.255 Ratings
    Standard reports9.76 Ratings4.0146 Ratings
    Custom reports6.75 Ratings8.0137 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ConvertKit and Keap
    Feature
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    Keap
    -
    Ratings
    URL Validation10.05 Ratings00 Ratings
    Link Tracking10.05 Ratings00 Ratings
    Image Validation9.35 Ratings00 Ratings
    Inbox Display9.76 Ratings00 Ratings
    Email Accessibility Tools9.35 Ratings00 Ratings
    Spelling and Grammar Check9.05 Ratings00 Ratings
    Spam Testing8.05 Ratings00 Ratings
    Email Previews10.06 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of ConvertKit and Keap
    Feature
    ConvertKit
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Lead Management
    Comparison of Lead Management features of ConvertKit and Keap
    Feature
    ConvertKit
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of ConvertKit and Keap
    Feature
    ConvertKit
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ConvertKit and Keap
    Feature
    ConvertKit
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    ConvertKitKeap
    Small Businesses
    Mad Mimi
    Score10 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConvertKitKeap
    Likelihood to Recommend
    8.0
    (6 ratings)
    5.2
    (210 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (40 ratings)
    Usability
    9.0
    (3 ratings)
    5.2
    (28 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    -
    (0 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (8 ratings)
    Configurability
    -
    (0 ratings)
    2.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    ConvertKitKeap
    Likelihood to Recommend
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    ConvertKit
    No answers on this topic
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    ConvertKit
    No answers on this topic
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    ConvertKit
    No answers on this topic
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    ConvertKit
    No answers on this topic
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    ConvertKit
    No answers on this topic
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    ConvertKit
    No answers on this topic
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    ConvertKit
    No answers on this topic
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Scalability
    ConvertKit
    No answers on this topic
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.