Cordial vs. SAS Marketing Operations Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.5 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
SAS Marketing Ops
Score 9.0 out of 10
N/A
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance and accountability throughout the marketing organization.N/A
Pricing
CordialSAS Marketing Operations Management
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialSAS Marketing Ops
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
CordialSAS Marketing Operations Management
Top Pros
Top Cons
Features
CordialSAS Marketing Operations Management
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
7% below category average
SAS Marketing Operations Management
-
Ratings
WYSIWYG email editor4.04 Ratings00 Ratings
Dynamic content6.35 Ratings00 Ratings
Ability to test dynamic content6.85 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing7.04 Ratings00 Ratings
Mobile optimization7.55 Ratings00 Ratings
Email deliverability reporting8.48 Ratings00 Ratings
List management7.55 Ratings00 Ratings
Triggered drip sequences9.34 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
9% below category average
SAS Marketing Operations Management
-
Ratings
Dashboards8.55 Ratings00 Ratings
Standard reports6.55 Ratings00 Ratings
Custom reports6.05 Ratings00 Ratings
Best Alternatives
CordialSAS Marketing Operations Management
Small Businesses
ReachMail
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Score 10.0 out of 10
Kantata Cloud
Kantata Cloud
Score 8.4 out of 10
Medium-sized Companies
Emma
Emma
Score 8.6 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
Emma
Emma
Score 8.6 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CordialSAS Marketing Operations Management
Likelihood to Recommend
6.0
(5 ratings)
8.0
(1 ratings)
User Testimonials
CordialSAS Marketing Operations Management
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer
Berlynn Pierce
CRM & Email Marketing
Read full review
SAS
No answers on this topic
Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer
Nichole Aramapakul
Creative Marketing Director
Read full review
SAS
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Verified User
Anonymous
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Verified User
Anonymous
Read full review
SAS
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Verified User
Anonymous
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Verified User
Anonymous
Read full review
SAS
No answers on this topic
Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer
Mohammed Anzil
Founder and Chief Editor
Read full review
SAS
No answers on this topic
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.