What users are saying about
7 Ratings
7 Ratings
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Score 7.9 out of 100
12 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

SAS Marketing Ops

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
SAS Marketing Ops
WYSIWYG email editor
Cordial
4.0
SAS Marketing Ops
Dynamic content
Cordial
6.3
SAS Marketing Ops
Ability to test dynamic content
Cordial
6.8
SAS Marketing Ops
Landing pages
Cordial
10.0
SAS Marketing Ops
A/B testing
Cordial
7.0
SAS Marketing Ops
Mobile optimization
Cordial
7.5
SAS Marketing Ops
Email deliverability reporting
Cordial
8.4
SAS Marketing Ops
List management
Cordial
7.5
SAS Marketing Ops
Triggered drip sequences
Cordial
9.3
SAS Marketing Ops

Reporting & Analytics

Cordial
7.0
SAS Marketing Ops
Dashboards
Cordial
8.5
SAS Marketing Ops
Standard reports
Cordial
6.5
SAS Marketing Ops
Custom reports
Cordial
6.0
SAS Marketing Ops

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

SAS Marketing Ops

  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAS Marketing Ops

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
SAS Marketing Ops
8.0

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