Marketing Solutions by Criteo vs IgnitionOne Digital Marketing Suite

Likelihood to Recommend

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.

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Quim Giralt Bosch

User Acquisition Specialist

Tangelo Games Corp.Gambling & Casinos, 51-200 employees

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Good for very basic management of a search program.
Not good for much else since it is buggy and lacks many features that competitors offer.
Also may be good for someone who is looking for a low-cost DMS.

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Feature Rating Comparison

Marketing Solutions by Criteo

IgnitionOne Digital Marketing Suite

Data Transfer

DSP integration

Marketing Solutions by Criteo

IgnitionOne Digital Marketing Suite

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Marketing Solutions by Criteo

IgnitionOne Digital Marketing Suite

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

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Baptiste CROENNE

Responsable - SEA

Infopro digitalWriting and Editing, 1001-5000 employees

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Good customer service.
They were flexible in allowing us to access backend data.

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Cons

Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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Buggy!
Lacks many features competitors offer (like labeling).
No clear roadmap for the future with their SEM product.

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Likelihood to Renew

Marketing Solutions by Criteo 10.0

Based on 1 answer

Criteo is the only remarketing firm worth using for a retailer, in my opinion.

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Joe Preston

SEO

Pipeline Success IncRetail, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Marketing Solutions by Criteo 8.5

Based on 2 answers

Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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No score

No answers yet

No answers on this topic

Support Rating

Marketing Solutions by Criteo 9.0

Based on 2 answers

We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Return on Investment

Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
Good ROI after that - After a few weeks, our COS started to get better!
More traffic
Some people complain about being too much retargeted

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Verified User

Manager in Marketing

Textiles Company, 11-50 employees

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Did push through implementations but was buggy
Fast UI

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Verified User

Director in Marketing

Marketing and Advertising Company, 501-1000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Marketing Solutions by Criteo

IgnitionOne Digital Marketing Suite

Marketing Solutions by Criteo

IgnitionOne Digital Marketing Suite

Marketing Solutions by Criteo

IgnitionOne Digital Marketing Suite

Marketing Solutions by Criteo

IgnitionOne Digital Marketing Suite

Likelihood to Recommend