Oracle DaaS vs. Kantar Marketplace

As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.

Incentivized

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Customer Service
• Transparency
• Connect ability

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Prices and plans are higher not for mid level companies.
• Not supported to all programming languages.
• Need to go with more detail in user interface.
• Provide more support to customers.

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

Better in every way, less modeled and more accurate audience segments

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

• Costs are increase but production is also increase.
• Need more UI features.
• Better DB integration provide more support to the code.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized