17 Ratings
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Score 7.3 out of 100
6 Ratings
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Score 8.5 out of 100

Attribute Ratings

  • Kantar Marketplace is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Oracle DaaS

60%
2 Ratings
8.4

Kantar Marketplace

84%
5 Ratings

Likelihood to Recommend

Oracle

As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
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Kantar

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros

Oracle

  • Customer Service
  • Transparency
  • Connect ability
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Kantar

  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons

Oracle

  • Prices and plans are higher not for mid level companies.
  • Not supported to all programming languages.
  • Need to go with more detail in user interface.
  • Provide more support to customers.
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Kantar

  • A bit more education and training to better utilize the tool.
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Pricing Details

Oracle DaaS

Starting Price

Editions & Modules

Oracle DaaS editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Kantar Marketplace

    Starting Price

    Editions & Modules

    Kantar Marketplace editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Alternatives Considered

      Oracle

      Better in every way, less modeled and more accurate audience segments
      Read full review

      Kantar

      A fantastic tool, Kantar Marketplace provides excellent customer service, is creative, and has reliable ability to forecast your company's sales and brand growth.
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      Return on Investment

      Oracle

      • Costs are increase but production is also increase.
      • Need more UI features.
      • Better DB integration provide more support to the code.
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      Kantar

      • The ability to scale our business based on real customer insights.
      • The ability to focus hiring on where our growth path is leading us.
      • The ability to create new business development opportunities based on real-world data and analytics.
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