Demandbase Advertising vs. Yahoo DSP

Overall, I would highly recommend the Demandbase ABX Cloud if you are interested in launching an ABM strategy. Demandbase Advertising Cloud helps you define your ICP, develop useful target account lists, distribute those accounts to your sales team with data, get a deeper understanding of those accounts, increase ad spend efficiency, and ultimately, generate more revenue for your business. It does take time to learn and train your team on the tool, but they have excellent support staff and resources to help you master the software in no time! Any company interested in launching or scaling its ABM engine has to purchase the Demandbase ABX Cloud!

Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

Incentivized

• Enables our marketing and sales teams to develop data-driven account lists to target.
• Strengthens the relationship between the marketing and sales teams.
• Creates more efficient ad spending by orchestrating audiences and targeting our ICP through their DSP.
• Allows for a deeper understanding of our target accounts for better prospecting efforts.

• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

Incentivized

• Engagement minutes are complicated to set-up and could use additional platform inputs.
• The dashboard capabilities could be improved.
• Increase the ability of users to export data to develop their own reports/dashboards.

• Higher inventories for audience targeting
• Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
• More dynamism to achieve better performance in campaigns

Incentivized

Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.

Incentivized

• Increased ad spend efficiency with a reduction in wasted ad spend.
• Increased retention rates.
• Higher ACV with lower CAC.

• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

Incentivized