Klarity by DemandScience vs. HubSpot Lead Generation Software

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klarity
Score 6.4 out of 10
N/A
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A
HubSpot Lead Generation Software
Score 8.1 out of 10
N/A
HubSpot’s free marketing tools are presented as an easy solution for creating a successful marketing campaign that delivers an end-to-end customer experience. Create ads, emails, forms, and landing pages all within the same software.N/A
Pricing
Klarity by DemandScienceHubSpot Lead Generation Software
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlarityHubSpot Lead Generation Software
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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Klarity by DemandScienceHubSpot Lead Generation Software
Small Businesses
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Enterprises
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User Ratings
Klarity by DemandScienceHubSpot Lead Generation Software
Likelihood to Recommend
6.4
(4 ratings)
8.2
(1 ratings)
Usability
6.5
(4 ratings)
-
(0 ratings)
User Testimonials
Klarity by DemandScienceHubSpot Lead Generation Software
Likelihood to Recommend
DemandScience
If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.
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HubSpot
By enabling forms for users to fill out their information for stuff such as newsletters, we are generating leads that we can tap into who might not be interested at that exact time, but will be when there are specials.
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Pros
DemandScience
  • confirmed connect
  • provides account intent
  • high quality data with confirmed connect
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HubSpot
  • Generating lists of contacts
  • Easily pushing out marketing emails
  • lots of templates to be used for stuff like forms etc..
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Cons
DemandScience
  • Quality of data
  • User interface
  • Integration with Salesforce.com
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HubSpot
  • It helps with the sales side of my job but would be create to see more support functionality.
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Usability
DemandScience
Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
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HubSpot
No answers on this topic
Alternatives Considered
DemandScience
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
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HubSpot
I personally haven't used any other products like hubspot, it was also not up to me why this was chosen.
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Return on Investment
DemandScience
  • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
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HubSpot
  • It has generated a fair few long term contacts that we can continually follow up over years until they're ready to sign.
  • It makes sending out marketing emails much quicker which is always useful so that we can spend time on other dollar productive activities.
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ScreenShots

Klarity Screenshots

Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export