Swydo, by DialogTech vs. Factors.AI

When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days. We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.

Incentivized

Factors.Ai is a must-have tool for every marketing department because it reports important KPI's and it gives insights on which marketing campaigns are working well and sending traffic and leads and which ones are not performing, this information allows us to make the right decisions when it comes to turning off specific campaigns or scaling them.

Incentivized

• pulls data from multiple sources into easy-to-read reports
• Allows for customization
• Automates and sends reports

Incentivized

• Provided detailed reporting for understanding our funnel clearly.
• Integrated with our entire marketing stack for better data flow.
• Helped with optimizing campaign budgets based on cost metrics.

Incentivized

• The interface has a bit of a learning curve.
• Because you're directly accessing an API, there is some experimentation needed to get the data that you want.

Incentivized

• The dashboards can't be shared with other team members.
• Some integrations with less-known tools are not possible.

Incentivized

Swydo, by DialogTech has the most thorough metric collection, and information is collected in real-time, no delay like other platforms

Incentivized

• Improved accuracy
• Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
• Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.

Incentivized

• Improves the overall funnel visibility.
• Keeps us informed about surge/drop in our ad costs.

Incentivized