Swydo, by DialogTech vs Mediafly Intelligence360 Formerly InsightSquared

When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days. We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.

InsightSquared has been a great tool for quick reference dashboards for the whole organization and teams within the sales org. It presents a standardized individual dashboard for all the reps on the team. It doesn't fare well when trying to deep dive things like campaign and lead source inquiries, as well as activities associated with that opportunity.

• Great product that produces results people use.
• Fantastic pricing creating a good value.
• Outstanding customer service--fast and friendly.
• Constant evolution with new features added all the time.

• The dashboard is amazing: easily customize your view so you can view all the data that is most relevant to you at a glance
• Sales metrics: see how you are comparing to your peers, from every possible angle. InsightSquared gathers all the data you need to know, want to know, and didn't even know you wanted!
• Predictive statistics and the likelihood of a deal to fail or succeed is quite useful in a sales environment where time efficiency is key. Need to know what deals to focus on? You can see exactly what deals need more TLC, which ones are likely to close, and which ones to stop wasting time on.

• The interface has a bit of a learning curve.
• Because you're directly accessing an API, there is some experimentation needed to get the data that you want.

• I know this is something they have in process, but I would love to be able to customize reports myself. The support team is always super responsive and makes sure that we're taken care of. But, it would be great to just be able to log in and change the small things myself.
• I recently downloaded the InsightSquared app to my phone, and I'd like to see more functionality there. Currently. You are only able to see dashboards that have a already been created.

InsightSquared has been hugely beneficial to us, and to me in particular as someone outside of our sales team to gain insight into how our sales team and company is performing and how our overall health is. They offer fantastic customer support and have a great community to assist in your implementation of the product.

InsightSquared is easy to use overall. Running reports and creating dashboards is quick and easy - drag and drop functionality. All reports have multi-filter options allowing you to drill down into your data. Scorecards for employees help show how quickly a rep can start selling after they join your team. Activity ratios provide insight into what it takes from a KPI standpoint to close a deal.

Every time I go to use InsightSquared it has been available and fully functional

The Best

InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.

I've never found as good a combination of value and featured data as Swydo, by DialogTech. I think that Semrush is a great tool, especially for research. And I use some of their social media templates, but the report writer is nowhere near as robust as Swydo, by DialogTech. Supermetrics also has an okay product, but is nowhere near Swydo, by DialogTech's class. Even when I'm only reporting on one platform, I find that Swydo, by DialogTech, is often a better choice than the native report.

I was not involved in our purchasing of this platform, so comparing it is difficult. This being said, it's most similar to constantly running reports in Salesforce, probably. SFDC offers more flexibility, obviously, but InsightSquared offers better visualization, less report updating, and more features dedicated to making analytics more enjoyable. It's worth the cost of the platform to save your admin time in reporting.

• Improved accuracy
• Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
• Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.

• Fast, accurate insight into the business (positive)
• Provides data useful in performance management (positive)
• Easy to export reports and diagrams for board reporting (positive)
• Lack of insight into KPIs other than $ pipeline (negative)