DigitalOcean App Platform vs. Nielsen Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DigitalOcean App Platform
Score 8.0 out of 10
N/A
The DigitalOcean App Platform enables developers to build, deploy, and scale apps on what they describe as a simple, fully managed PaaS. Users of the former Nanobox, acquired by DigitalOcean in 2019, have been migrated to the App Platform upon Nanobox's end of life in March 2021.
$5
per month
Nielsen Marketing Cloud
Score 7.8 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pricing
DigitalOcean App PlatformNielsen Marketing Cloud
Editions & Modules
Basic
$5
per month
Professional
$12
per month
No answers on this topic
Offerings
Pricing Offerings
DigitalOcean App PlatformNielsen Marketing Cloud
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DigitalOcean App PlatformNielsen Marketing Cloud
Top Pros
Top Cons
Features
DigitalOcean App PlatformNielsen Marketing Cloud
Platform-as-a-Service
Comparison of Platform-as-a-Service features of Product A and Product B
DigitalOcean App Platform
6.8
2 Ratings
18% below category average
Nielsen Marketing Cloud
-
Ratings
Ease of building user interfaces7.01 Ratings00 Ratings
Scalability4.02 Ratings00 Ratings
Platform management overhead4.02 Ratings00 Ratings
Platform access control4.02 Ratings00 Ratings
Services-enabled integration9.01 Ratings00 Ratings
Development environment creation10.01 Ratings00 Ratings
Development environment replication10.01 Ratings00 Ratings
Issue monitoring and notification6.01 Ratings00 Ratings
Issue recovery8.01 Ratings00 Ratings
Upgrades and platform fixes6.02 Ratings00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
DigitalOcean App Platform
-
Ratings
Nielsen Marketing Cloud
8.3
6 Ratings
3% above category average
Collection of first-party data00 Ratings8.56 Ratings
Collection of third-party data00 Ratings8.55 Ratings
Access to Third-party Data Providers00 Ratings8.05 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
DigitalOcean App Platform
-
Ratings
Nielsen Marketing Cloud
8.6
6 Ratings
2% above category average
Audience taxonomy00 Ratings8.26 Ratings
Tag Management00 Ratings8.25 Ratings
Data Analysis Dashboard00 Ratings9.46 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
DigitalOcean App Platform
-
Ratings
Nielsen Marketing Cloud
7.9
5 Ratings
1% below category average
Data Transfer00 Ratings7.95 Ratings
DSP integration00 Ratings8.05 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
DigitalOcean App Platform
-
Ratings
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
Campaign Analytics00 Ratings8.56 Ratings
Audience Analytics00 Ratings8.86 Ratings
Best Alternatives
DigitalOcean App PlatformNielsen Marketing Cloud
Small Businesses
AWS Elastic Beanstalk
AWS Elastic Beanstalk
Score 9.0 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
IBM Cloud Private
IBM Cloud Private
Score 9.5 out of 10
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
Enterprises
IBM Cloud Private
IBM Cloud Private
Score 9.5 out of 10
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DigitalOcean App PlatformNielsen Marketing Cloud
Likelihood to Recommend
7.0
(2 ratings)
8.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
DigitalOcean App PlatformNielsen Marketing Cloud
Likelihood to Recommend
DigitalOcean
I would only get into it if I where willing to pay for the support plan and getting some assurances from the team as to where they are headed. The platform itself is great and can save you a ton of hard work and money. but it's hard to be confidant in it's sustainability.
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Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
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Pros
DigitalOcean
  • Hosting of serverless application
  • Hosting of load balancer
  • Hosting of virtual appliances
Read full review
Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
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Cons
DigitalOcean
  • The company has not been very communicative as of lately. Not much news, no apparent work on missing features.
  • Some components are incomplete as far as some critical features. For example, I use RethinkDB as my database and it's missing critical features like backup and clustering, so It is unusable and they should have made that clear from the get go.
  • The pricing on the support plan is vague. I do have the feeling it is actually well worth the money, but it's hard to form a decisions based without more predictable specific.
  • Seems to me like the platform's future is unclear.
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Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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Likelihood to Renew
DigitalOcean
No answers on this topic
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
Read full review
Usability
DigitalOcean
No answers on this topic
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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Support Rating
DigitalOcean
No answers on this topic
Nielsen
I am rating this as neutral due to having minimal interaction with them
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Alternatives Considered
DigitalOcean
It can help you to host your virtual appliance or serverless application at very low cost. DigitalOcean marketplace also helps you to deploy the serverless app or virtual appliance effortlessly. It is suitable for small scale deployment and the process to setup an account and roll out your app via marketplace is easy and cheap.
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Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
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Return on Investment
DigitalOcean
  • The platform is saving me a lot of time I would have been wasting on operations instead of development.
  • The platform is saving me a lot of money as I can easily switch between cloud providers to find the best price.
  • I am worried though for the price I might have to pay in case of an unexpected system issue.
  • Hopefully I will be able to pay the support plan before that.
Read full review
Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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ScreenShots