AppNexus vs. Drawbridge (discontinued)
AppNexus vs. Drawbridge (discontinued)
Product | Rating | Most Used By | Product Summary | Starting Price |
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AppNexus | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A | |
Drawbridge (discontinued) | N/A | Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone. | N/A |
AppNexus | Drawbridge (discontinued) | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
AppNexus | Drawbridge (discontinued) | |
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Top Pros |
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Top Cons |
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AppNexus | Drawbridge (discontinued) | |||||||||||||||||||||
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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AppNexus | Drawbridge (discontinued) | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | FullContact Score 8.0 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | Yahoo DSP Score 6.6 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | mParticle Score 7.6 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
AppNexus | Drawbridge (discontinued) | |
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Likelihood to Recommend | 8.0 (16 ratings) | 2.0 (1 ratings) |
Likelihood to Renew | 4.0 (6 ratings) | - (0 ratings) |
Usability | 5.0 (2 ratings) | - (0 ratings) |
Availability | 10.0 (1 ratings) | - (0 ratings) |
Performance | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 6.0 (1 ratings) | - (0 ratings) |
Online Training | 2.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 5.0 (1 ratings) | - (0 ratings) |
Configurability | 5.0 (1 ratings) | - (0 ratings) |
Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
Product Scalability | 5.0 (1 ratings) | - (0 ratings) |
Vendor post-sale | 6.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 4.0 (1 ratings) | - (0 ratings) |
AppNexus | Drawbridge (discontinued) | |
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Likelihood to Recommend | AppNexus | Discontinued Products |
Pros | AppNexus | Discontinued Products |
Cons | AppNexus | Discontinued Products |
Likelihood to Renew | AppNexus | Discontinued Products No answers on this topic |
Usability | AppNexus | Discontinued Products No answers on this topic |
Reliability and Availability | AppNexus | Discontinued Products No answers on this topic |
Performance | AppNexus | Discontinued Products No answers on this topic |
Support Rating | AppNexus | Discontinued Products No answers on this topic |
Online Training | AppNexus | Discontinued Products No answers on this topic |
Alternatives Considered | AppNexus | Discontinued Products |
Scalability | AppNexus | Discontinued Products No answers on this topic |
Return on Investment | AppNexus | Discontinued Products |
ScreenShots |