The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.
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VTS
Score 9.7 out of 10
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VTS is an asset management and leasing platform built to provide real-time portfolio analytics to landlords and brokerage firms. VTS allows brokers and landlords to manage deal activity, a desktop or mobile device.
Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it. For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.
VTS is well suited for any leasing environment; we use it exclusively for our in-house team, but it is also very functional for brokers and outside agents. We have some people who travel extensively, and they are able to keep abreast of activity through the mobile functionality of VTS. It provides a good set of email digests and reports on key items such as lease expirations and daily activities.
Provides real-time detailed reporting to our clients.
Allows team collaboration and keeps everyone on task and organized.
VTS is specifically customized for our day to day business transactions which allows for our team complete business transactions in a timely and efficient manner.
Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.
Uploading market data is difficult. They still have you email a document to them.
Fluidity of pricing. This is getting better, but it's still a bit awkward. On my end, we pay by the square foot. But we have a multi-year contract, so it's annoying to have to continually work on the billing as our portfolio trades and acquisitions are finalized.
Self help section. Emailing support is very quick and easy. Generally you get correct and helpful information very quickly. But their knowledge library is not robust enough yet.
I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
Entrata is completely cloud-based and provides much more integrated functionality, but fewer custom features. Also, Entrata's UI could be greatly improved. Overall, Entrata's API is more open and allows for more third-party integrations and ILS connectivity over time than its competitors. Combining the marketing portal (website, email marketing, SMS) with leasing management (renter invoices, rent collection, late fees, move in/move out checklists) provides for a unique, bundled service platform.
We looked at a number of products when making the decision to go with VTS. What we found was that most of the other products in the space were either real estate addons to SalesForce, or an additional module to a software that was focused on another use, like accounting or property management. VTS was the only product we reviewed that was born, bred, and focused on commercial real estate. It became apparent that it was best in breed at the time, and they have been aggressive at making product enhancements and continuous improvement to stay the leader in their space.
