Meta Business Manager vs. SocialFlow by Piano

If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.

Incentivized

SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)

• Stats and insights, to have data to back up assumptions and actions.
• Scheduling posts, which is helpful when you can't always post in real time.
• Messenger, which allows me to interact directly with potential customers.
• Roles, which allows me to assign an intern to help manage the profile.
• Ads, which allows me to target and advertise to potential customers.
• Pixel, which connects my Facebook data with my website.

Incentivized

• Posts without human input.
• Monitors algorithms.
• Easy to use interface.

Incentivized

• The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.

Incentivized

• I'd like to open up windows for more than one account/platform at time.

Incentivized

• Clarity of communication
• Quality of product
• Its sheer utility
• How we now rely on it greatly
• Reasonable price point

Incentivized

I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.

I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns

The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.

Incentivized

They don’t seem to understand the issues when we explain them.

Incentivized

While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.

Incentivized

We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.

Incentivized

• Most of our leads come from Facebook paid marketing.
• Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
• Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.

Incentivized

• Increased engagement
• ROI
• Efficiency
• Transparency/data/insight

Incentivized