Google Marketing Platform vs. WordWatch
Google Marketing Platform vs. WordWatch
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
WordWatch | N/A | WordWatch is an app for managing search marketing efforts (SEM) with Google Adwords and Google Shopping, from the California based company of the same name. Essentially, it automates bidding, and also helps a user launch a product listing ad (PLA) campaign. The Small Budgets edition starts at $49 per month and supports 1 PLA campaign with up to 1,000 products and 1 Adwords account (unlimited keywords, 5 campaigns). The $99 edition for singular SMBs supports up to 25 text campaigns and 2 PLA… | N/A |
Google Marketing Platform | WordWatch | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | WordWatch | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | WordWatch | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | WordWatch | |
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Likelihood to Recommend | 8.9 (45 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | WordWatch | |
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Likelihood to Recommend | Google | Wordwatch No answers on this topic |
Pros | Google | Wordwatch No answers on this topic |
Cons | Google | Wordwatch No answers on this topic |
Likelihood to Renew | Google | Wordwatch No answers on this topic |
Usability | Google | Wordwatch No answers on this topic |
Support Rating | Google | Wordwatch No answers on this topic |
Implementation Rating | Google | Wordwatch No answers on this topic |
Alternatives Considered | Google | Wordwatch No answers on this topic |
Return on Investment | Google | Wordwatch No answers on this topic |
ScreenShots |