From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…
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Qubit OpenTag
Score 8.7 out of 10
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Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.
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Pricing
Google Tag Manager
Qubit OpenTag
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Tag Manager
Qubit OpenTag
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Google Tag Manager
Qubit OpenTag
Considered Both Products
Google Tag Manager
Verified User
Manager
Chose Google Tag Manager
5 reasons why Google Tag Manager has been chosen, and is finally a good choice: Cost to Customer, auto-event tracking, data layer customization and modularity, a library of built-in tags and variables, public documentation and community support.
Cost is obviously a factor - GTM, Adobe Tag Manager and Qubit Opentag offers free solutions. GTM is quickly becoming the de facto solution when deploying Google Analytics and is benefiting a vast user base/skills availability. Some competing vendor claims includes data …