gShift vs. SurferSEO

gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.

Incentivized

Surfer is well suited for:

• Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
• To identify NLP terms and the frequency of terms to be added to the page
• To find internal linking opportunities
• To plan pillar pages/topic clusters

Surfer is not a tool for

• Technical SEO
• Crawl Audits
• Serp / Keyword Tracking
• Project Management

Incentivized

• Bringing most of your applications to one platform.
• Managing Gmail Accounts.
• Bringing all your communication channels to one spot.
• Easy setup and account integration.

Incentivized

• Analysis for on-page ranking factors
• Competition analytics
• NLP Analysis for webpage content
• Content SEO scoring
• Content editor with details about what to rank for
• Plugin that helps with search data on Google

Incentivized

• Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
• Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.

Incentivized

• AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective
• Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model
• Backlinks: Surfer does have a backlink crawler, but it's quite limited

Incentivized

They are very different tools can't compare them.

Incentivized

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.

Incentivized

• We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
• gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.

Incentivized

• Surfer has been a key tool in the past to help us rank many clients
• We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
• The results from using surfer on an article were easily seen within 3 months on average.

Incentivized