What users are saying about

Hootsuite Pro

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Top Rated
486 Ratings

Hootsuite Pro

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Top Rated
486 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Pro
7.8
Boolean keyword searches
Hootsuite Pro
8.3
Filtering out noise/spam
Hootsuite Pro
7.5
Sentiment analysis
Hootsuite Pro
7.1
Broad channel coverage
Hootsuite Pro
8.3

Publishing

Hootsuite Pro
7.8
Content planning and scheduling
Hootsuite Pro
9.2
Audience targeting
Hootsuite Pro
7.1
Content optimization
Hootsuite Pro
7.5
Workflow management
Hootsuite Pro
7.4

Engagement

Hootsuite Pro
7.2
Automated routing and prioritization
Hootsuite Pro
6.9
Customer interaction histories
Hootsuite Pro
6.8
Bulk actions
Hootsuite Pro
7.8

Marketing

Hootsuite Pro
7.0
Lead generation
Hootsuite Pro
7.0
Content marketing
Hootsuite Pro
7.2
Paid media management
Hootsuite Pro
6.3
Campaigns and promotions
Hootsuite Pro
7.3

Channel coverage/integration

Hootsuite Pro
8.5
Twitter
Hootsuite Pro
9.4
Facebook
Hootsuite Pro
8.7
LinkedIn
Hootsuite Pro
8.1
Google+
Hootsuite Pro
8.6
Instagram
Hootsuite Pro
8.1
Pinterest
Hootsuite Pro
8.0
YouTube
Hootsuite Pro
8.6

Reporting/analytics

Hootsuite Pro
6.7
Campaign success analytics
Hootsuite Pro
6.4
Real-time tracking
Hootsuite Pro
7.6
Competitor analysis
Hootsuite Pro
6.2

Account management

Hootsuite Pro
8.8
Role-based user permissions & privileges
Hootsuite Pro
8.6
Mobile access
Hootsuite Pro
8.9

Pros

  • Setup, including connecting your social media accounts, is easy and intuitive.
  • Scheduling posts is quick and easy once you get the hang of it.
  • I love being able to create different streams of content to monitor, this feature of the dashboard is great for keeping an eye on multiple campaigns and types of accounts at once.
Jarad Matula, MBA profile photo

Cons

  • Inability to tag companies or people on LinkedIn is a huge annoyance. Due to time constraints, we've had to eliminate the use of tags for LinkedIn since HootSuite can't do it, and we don't have time to go into the platform, tag, and post at the exact right time.
  • Random errors and temporary ceasing of posting/scheduling function happens at least once a week.
  • Slow to incorporate newer features, such as the lag between Twitter increasing the character limit and Hootsuite recognizing that fact in its post creation.
Jarad Matula, MBA profile photo

Likelihood to Renew

Hootsuite Pro6.4
Based on 34 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Usability

Hootsuite Pro6.0
Based on 9 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

Hootsuite Pro6.0
Based on 7 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

Hootsuite Pro10.0
Based on 7 answers
They respond to every tweet complaint that I have, even when I am just talking among friends.
Ashley Pengilly profile photo

Implementation

Hootsuite Pro10.0
Based on 9 answers
Keep it simple!
Loryn Guiffre, MBA profile photo

Alternatives Considered

Hootsuite Pro made it easier for us to post to Instagram. While posting to Instagram is still not automatic, it is much quicker. We also liked how we were able to schedule all of our brands within one calendar and see notifications as well. It was also slightly less expensive. We find Streams in Hootsuite valuable for monitoring. However, CoSchedule may have made changes since we switched.
Melissa Best profile photo

Return on Investment

  • Hootsuite Pro is a more efficient use of our time. As far as ROI is concerned, it has freed up our social media manager to help with more copywriting for other marketing initiatives.
Melissa Best profile photo

Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details