What users are saying about

Hootsuite Pro

440 Ratings

Hootsuite Pro

440 Ratings
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.

Feature Rating Comparison

Listening/monitoring

Hootsuite Pro
6.8
Boolean keyword searches
Hootsuite Pro
7.5
Filtering out noise/spam
Hootsuite Pro
6.7
Sentiment analysis
Hootsuite Pro
5.2
Broad channel coverage
Hootsuite Pro
7.9

Publishing

Hootsuite Pro
7.6
Content planning and scheduling
Hootsuite Pro
9.1
Audience targeting
Hootsuite Pro
7.0
Content optimization
Hootsuite Pro
7.0
Workflow management
Hootsuite Pro
7.2

Engagement

Hootsuite Pro
7.0
Automated routing and prioritization
Hootsuite Pro
6.9
Customer interaction histories
Hootsuite Pro
6.9
Bulk actions
Hootsuite Pro
7.1

Marketing

Hootsuite Pro
6.3
Lead generation
Hootsuite Pro
5.9
Content marketing
Hootsuite Pro
6.2
Paid media management
Hootsuite Pro
6.1
Campaigns and promotions
Hootsuite Pro
6.9

Channel coverage/integration

Hootsuite Pro
7.9
Twitter
Hootsuite Pro
9.2
Facebook
Hootsuite Pro
8.2
LinkedIn
Hootsuite Pro
7.4
Google+
Hootsuite Pro
8.2
Instagram
Hootsuite Pro
7.6
Pinterest
Hootsuite Pro
6.8
YouTube
Hootsuite Pro
7.9

Reporting/analytics

Hootsuite Pro
6.1
Campaign success analytics
Hootsuite Pro
5.8
Real-time tracking
Hootsuite Pro
6.8
Competitor analysis
Hootsuite Pro
5.6

Account management

Hootsuite Pro
8.1
Role-based user permissions & privileges
Hootsuite Pro
7.8
Mobile access
Hootsuite Pro
8.3

Pros

  • Setup, including connecting your social media accounts, is easy and intuitive.
  • Scheduling posts is quick and easy once you get the hang of it.
  • I love being able to create different streams of content to monitor, this feature of the dashboard is great for keeping an eye on multiple campaigns and types of accounts at once.

Cons

  • Inability to tag companies or people on LinkedIn is a huge annoyance. Due to time constraints, we've had to eliminate the use of tags for LinkedIn since HootSuite can't do it, and we don't have time to go into the platform, tag, and post at the exact right time.
  • Random errors and temporary ceasing of posting/scheduling function happens at least once a week.
  • Slow to incorporate newer features, such as the lag between Twitter increasing the character limit and Hootsuite recognizing that fact in its post creation.

Likelihood to Renew

Hootsuite Pro6.4
Based on 34 answers
I don't see my self at work without using Hootsuite. Until something better comes along, it makes my life easier!

Usability

Hootsuite Pro6.0
Based on 9 answers
I find Hootsuite to be very easy to use, though there are a couple things that need improvement. Overall, I think Hootsuite is an awesome tool and it helps me to do my job and do it well. I have been a fan for years, tried other products, but none of them come close to Hootsuite.

Reliability and Availability

Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

Performance

Hootsuite Pro6.0
Based on 7 answers
Hootsuite's performance in regards to Twitter is amazing. Every post takes seconds to create and schedule. However, in regards to other networking sites, the posts don't follow through as well as you would expect them to

Support

Hootsuite Pro10.0
Based on 7 answers
Their support team is eager to help and gets issues resolved rather quickly

Online Training

Hootsuite Pro9.8
Based on 2 answers
Nice tutorials.

Implementation

Hootsuite Pro10.0
Based on 9 answers
It allows me to have several people within my company in various locations publishing with an indication of the activity of other users. This is a wonderful attribution for my company.

Alternatives Considered

I use tools like Google alerts to monitor our company. When I worked at a PR agency, I used Netvibes, but never really got into it. I also used Vocus (which was pricey if I remember correctly), and I mess around with Klout, though I don't take it very seriously. Hootsuite is, by far, my favorite and a tool that I have used consistently throughout my career

Return on Investment

  • Hootsuite Pro greatly reduces the time spent trying to log in/out of social media accounts (along with the time looking up or resetting passwords).
  • Since we've starting using it, we've encountered a lot of limitations. At this point, we're considering alternatives that will alleviate some of the common headaches and nuisances associated with Hootsuite Pro.
  • We're able to execute a more coordinated social media marketing effort at a reduced cost to our clients (when compared to when we weren't using any social media management platforms).

Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details