Coremetrics / IBM Digital Analytics (discontinued) vs. Microsoft Power BI

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

In operations we use the tool for many different topics, from factory quality systems to high level reviews. We have created kind of an internal "App Store" based on Power BI where you have a lot of different dashboards for different solutions (cost, cash, health and safety, sales, factories, distribution centers...) and you as an user just need to get in that "App Store" and enter in whatever tool can be useful for you. It is open to all the operations employees and can use on demand. Also it has raised the imagination of our colleagues, as they are not only working by themselves creating new reports, but also raising fantastic ideas that can be extended for the usage of all the community.

Incentivized

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• Quickly filter and view granular data sets with easily configurable reporting figures.
• The ability to quickly switch between tabs allows for historical data comparisons and progress tracking.
• It's helpful to dive into the data and break it down from high levels to small.
• Achieve actionable insights faster by using real-time data. It's incredible to have online access to reports.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• The desktop app is great but needs a lot of performance improvements
• No MacOS Version for the Desktop app, this is a big limitation for business since executives prefer Macs
• Premium Cloud Version of Power BI is awfully expensive
• On-Premise Version of the Power BI Reports Server is bundled only with SQL Server Enterprise License and cannot be purchased separately and requires Software Assurance Subscription
• On-Premise Power BI Report Server doesn't support ADFS, AzureAD or any Claims-Based authentication platform, a sad disadvantage for enterprises

Incentivized

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I find it helpful and easy to use

Incentivized

Very easy to implement and use.

At this point, I think we all know who has taken the lead in the business intelligence and analytics market worldwide. With fresh new updates every other day on top of an already robustly built product with all features that one can dream of is a no brainer, I feel. Microsoft will invariably be synonymous with quality and professionalism.

Incentivized

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I can't really speak to the support overall, [but] I will say that in the almost three years I have used the system, I have only needed to contact their support team once. I think the team was helpful, but it did take some time for us to resolve the issues/ request that they had. I guess the good news is that the system is pretty stable, and I personally have rarely needed to contact their technical support team.

Incentivized

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

[Microsoft] Power BI is practical and effective, like a hammer for a nail, it is easy to use and produces very quickly the results that in most cases are urgently required by clients (nice reports to share on the web). To start using [Microsoft] Power BI you need a business email address, with that you create an account in Power BI Service and in less than 1 hour you will have installed Power BI Desktop, a report will have been created and it will have been published on the web .

Incentivized

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

• It helps us track and achieve company goals.
• It shows us [our] performance in areas we could not previously track and allows us to see and work on how to improve their performance.
• Quick easy access for executives to use in helping teams and addressing issues.

Incentivized